Kristina Centnere dives into Instagram, social media, business education and one on ones for wellness professionals. Two books, video tutorials, how she works anywhere, tips to hire and all this on an online platform called Total Wellness Connect.
Founder of Total Wellness Connect.com and The Health Connections Podcast. Total Wellness Connect is a membership organization with a goal to help wellness professionals grow their business. They do so by utilizing a holistic marketing approach, including organized networking, social media advertising, business education and community outreach.
Her parents are an OBGYN and a Physical Therapist which would lead you to believe she would become a doctor but her passion is social media (Instagram and Facebook) and decided to help the holistic wellness professionals with social media services as well as this membership organization (Total Wellness Connect) that can teach you better networking, business education and one on ones.
One reason to create this website of similar wellness professionals is because they may not have the big budgets like some MD’s and hospitals have for advertising so this can help them compete in the market. Since she has a niche market of business professionals, they don’t have the most standard of business hours which makes the traditional early morning networking meeting difficult. To overcome this important meeting conflict, she has created a platform to do these meetings online as well as having a robust profile so you can know what others in your area are doing plus the ability to have one on ones.
A big focus of hers is recruiting new members via Instagram and teaching how the wellness professional can do the same for new patients. She wants to make it clear that this is not a program that will provide Leads to you but if you follow the system and do the one on ones and the other tools in the toolbox, then you should get referrals. The one on ones are so important because it builds trust and rapport and that’s essential to pass referrals of patients.
She wrote an e-book on Amazon The Networking Guide Anatomy of an Effective One-on-One that gives you do’s and don’ts at networking events and one on one. One don’t is to just pass out cards indiscriminately and some of the do’s are how you dress, act, are you writing down notes and a huge trust and rapport building skill is asking this question, “How Can I Help You?”
Lots of video tutorials to teach anyone how to setup and strategize Instagram and Facebook because the clients are going to range in age and social media prowess. You need to use the social media that connects with your target market but also one that resonates with you as well.
Instagram is huge for wellness professionals but you still need a combo of social media..
Video is the next frontier that will take over it all. It allows your clients to see your personality, engage more and like you better and faster. Also, video is huge because we typically use YouTube which is owned by Google and therefore you can rank better on organic search. Perhaps after an unique patient condition comes in or you get asked a question, you can write that down and then record yourself (audio or video) answering it or talking about the condition and now you have content that is relevant.
When asked about 5 year goals, she says she doesn’t have them. Her field changes so fast and so often she limits her vision to 1 year and makes decisions to get her to there. A big proponent of visualizing and vision boards what it is you want and clearing seeing it. Now you can go chase that vision. She writes down “a day in the life of” one year from now.
Learn how she set up her life so even though she is horrible at taking vacations, she was able to go to Europe for a month and still work.
Why does she work by the water and at coffee shops at times?
Tips on hiring staff and letting go of the reigns and letting the person do what they are good at and get out of their way. Trust them to do the job correctly. At one point she was pretty poor so when she started hiring staff it was hard to release the money, how did she overcome that.
Avid weight lifter, gym class attender, adult coloring books and knitting… what do you do to relax and refocus and manage anxiety.
Perks to having a long distance relationship.
Golden Nuggets for INSTAGRAM tips at the end of the Episode – 30 hastags, and what is Shadow Blocking and more;
If you’re not in marketing day to day, the changes can make you fall behind quickly.
trust and rapport building skill is asking this question, “How Can I Help You?” at networking groups #BEHINDtheCURTAIN
write down “a day in the life of” one year from now. #behindTheCurtain
hire staff that can do what you don’t like or not so good at or is keeping you from higher level tasks
Blinkist app. Tons of books to choose from and Each chapter of a book is summarized not just 5 bullet points of the entire book and it also is set up with audio so it can read to you.
Todoist a to do list that you can integrate with gmail and collaborate with a team
IfTTT If this Then that. For example, If I get an email from XYZ then it gets forwarded to ABC person. Or If my new podcast post goes live, then it will be posted to social media.
Dale Carnegie How to Stop Worrying and Start Living (perspective on how others handle worry and situations) & Strength
She is writing a new book 12 daily rules to loving the life you live (with scientific facts to back up the rules
Promo Code FBAD50 for $50 Facebook ad to their target audience when you purchase any subscription by paying the year in full
Travel Tip:Show notes can be found at www.adoctorsperspective.net/36 here you can also find tweetable quotes, links to things mentioned and the Travel Tip