How do the number of online reviews, star rating, and freshness of reviews play into your reputation marketing? The keys are to protect, build, market, and monitor your online reputation via reviews. Philippe LeCoutre explains even more details.
Philippe LeCoutre company Reputation Aegis has clients across the globe in 69 countries with over 650 review sites. Over his 25 year work history in sales and marketing he has worked with big names like Wal-Mart, Costco etc.. Eleven years ago they built a system to ask, gather, distribute and monitor reviews for doctor offices and other businesses. The site for doctors and the one you should visit is: Getmorepatients.reviews
Their platform monitors 650 websites (including the doctor review based ones) and if anyone leaves a review, the client is notified. This is extra convenient if it is a negative review so you can try to handle it.
A big strategy is to automate the asking for a review and for the patient to write the review within their platform. What’s the benefit of owning the review versus just asking the patient to review straight on Google.
What is an intelligence feedback based referral system of collection? What does the system do when it’s negative? Listen to a great feature that they have that immediately markets and broadcasts that review when it’s positive.
Reviews aren’t just for your benefit; they can help potential patients find the right practitioner.
Difference between reputation management and reputation marketing
How do referrals, influencers or Reviews play into the equation.
7/10 people will leave a review if asked, 73% believe 3 month old or older reviews are irrelevant? Really?
94% of 35+ year olds check a review before buying and 97% of 18-35 years old will check reviews.
How do you get that reputation domination for a local doctor office?
What can we do to not get bad reviews to begin with? How do we handle bad reviews? What are a few ways to get massive insight from these bad reviews?
Why is a pure 5 star review not really desired , how often are positive reviews really given and why you shouldn’t fear negative reviews?
Should you apologize, explain how systems in the office are better now, offer to remedy the problem, berate the person who left the review or violate HIPAA while telling your side of the story… which is a good option?
While we can not guarantee results as a doctor, what can we guarantee about the office; especially if we don’t live up to that promise?
What are some of the FTC and ICPN rules and regulations surrounding reviews because it is legally regulated?
Did you know if you leave fake reviews, you can get fined up to $40,000?
Can you bribe for reviews? What about contests?
What is Gating Reviews and Purchasing Reviews? You can not legally ask someone to leave a review only if it is positive and if you get a review no matter if it is good or bad you have to publish it. Listen for more details.
PERSONAL WEBSITE reviews whether written or video – are they even necessary anymore? (aggregated reviews can help with social proof, seo, user generated content, and the google Star Snippet becomes activated)
What is the Power Pack 3 of Google Search? Number 1 gets 40% of the clicks.
Philippe discusses the important of automation of asking for reviews.
He explains why spending money on advertising but having no, bad or outdated reviews can be damaging to your bottom line and reputation.Getmorepatients.reviews
Books: Go Giver- Bob Burg and John D. Mann
Show notes can be found at www.adoctorsperspective.net/99 here you can also find links to things mentioned.