Can you understand, codify, and communicate your personal brand. Who are you, who do you and do not serve. What do people say behind your back, adding personality in ads, and one liner goals. Your Personal Brand is How You Are Perceived. Ben Baker
The people who resonate with you will gravitate toward you and your story to others.
Fix the persons’ problems and they will love you. Market to the people you know you can help and serve.
You can choose to market yourself as the greatest at treating XYZ health condition and regardless of your bed side manner people know they will get better because of visiting your office.
Another option (besides obviously being able to help rid someone of their pain) is to also build a clinic full of people that like your personality. Maybe you are funny, joke around and really into music and bunch of other stuff. Well, people who stick around at your office (not just get better and leave when pain dissipates) are probably going to be people who like your skills and your personality.
You build a personal brand marketing campaign differently for rural vs urban and all kinds of other sectors but the main flare is going to be your personality to find your target audience.
What information can you get from your top 10 clients (that you know like you) so that you can tailor make and craft better personal brand advertisements. You might want to hire that out to someone so they can be honest.
Figure out what questions you want to ask to gather information but the skill is knowing How to ask those questions to get that information.
Elements of a one liner / catch phrase / mission statement: Tell it like a story (a very short story), this is where I was, this is where I am, this is where I’m going, these are my goals, this is what I stand for, these are the types of clients that I serve, and this is why I’m valuable to them.
People have short attention spans so how do you create videos to match?
When planning your social media strategy, he recommends being a thought leader – listen to how a doctor can implement that.
When your company isn’t growing anymore or needs a new breath breathed into it, that is what Ben Baker specializes in. His major passion and hope is that organizations will use his book to help educate and mentor others on how to communicate their value and understand who they are and why others should care about them.
Ben Baker’s book Powerful Personal Brands is out September 2018 on amazon and his website www.yourbrandmarketing.com also he is giving a free chapter on his site. By November 2018 he will have a 60-90 day course to guide your through his book.
Show notes can be found at www.adoctorsperspective.net/94 here you can also find links to things mentioned.