Practice scalability, durability and transfer-ability can include hiring an associate. We discuss all the details involved. Staff, systems and retention are a major part of Dr. Stephen Franson DC the Remarkable Practice also, family expectations.
Main Goals: Teaching Systems in the office for doctors, wellness lifestyle, clinical outcomes, patient education, empowering people as their coach, and creating world class teams
A big part of the remarkable practice is to create a business and not just a job that owns you: successful in practice but without losing your family and kids (aka the point of this podcast)
What to look for in a staff member so we hire correctly the first time around? Hint: you have to know what role and responsibilities you are hiring for. Plus you need someone to compliment your personality – which could be the opposite of your style (introvert vs extrovert)
Any gaps on your team that need to be filled and do you have a “staff infection”?
Scalability, Durability, and Transfer ability are typically the type of clinics and doctors he attracts to coach.
Many clients will have multiple associates or multiple clinics or integrated with PT’s etc.
Hiring an Associate and Being an Associate:
Advice on when a doctor is ready to hire and how an associate can be better represent themselves to get the best salary and bonus structure. With 67% of associate positions failing, tune in to his ideas. (check the website — chiromatchmakers )
1, Get the legal writing correct
2. Terms of the contract: salary, bonus, what exactly is the hiring doctor looking to get out of the associate. A big reason to know what you want out of the associate is because you will be looking for a different type of personality in that associate doctor based on your goals.
Are you looking for more capacity – just need someone to adjust more clients.
Are you looking for someone to do more outside marketing and grow the business side in that way.
Both of these bring value to a clinic and he helps us see the potential in rewarding the associate in both styles of roles.
Attracting new patients, converts and retention are the 3 main pillars of his services but he found out a 4th pillar is team building since he got asked about it by clients all the time.
Is marketing to get new patients the number one issue or is it trying to retain the patients you have gotten in the door already.
How do membership practices take the fear of paying out of the equation when a patient feels like they should get checked by the chiropractor after a stressful weekend or minor flare up?
- While Dr. Franson does encourage twice a month check ups, he doesn’t claim the adjustment will take the place of a proper diet and exercise or that an adjustment will cure all that bothers you.
Be careful how you describe success because you will spend a lifetime trying to achieve it.
What is a vision story (core values) for your family and are your behaviors setup / aligned to honor those values? Balance is a terrible goal but a great reference point.
Communication and agreement and having integrity about the time line can really go a long way to keep harmony in the family.
Prayer of Jabez is part of his morning routine.
How can an associate get the best positions — https://chiromatchmakers.com/
Programs he offers: Body Signals Program, Immersion Program, Bonfire health program, Vital signs -track clinic numbers
theremarkablepractice book coming in 2019
more info: www.theremarkablepractice.com
Show notes can be found at www.adoctorsperspective.net/112 here you can also find links to things mentioned.