Client Acquisition Cost in the Gym Model What’s the ideal size for a clinic to…
Make a clinic gym hybrid your next profitable expansion. Dr. Josh Satterlee goes through the why, how much square feet, fees, equipment, hiring, special certifications, class sizes and much more. You got them pain free, let’s keep them with exercise.
He has a sad yet interesting story on how he went from engineering and biomechanics to becoming a chiropractor. We discuss his origin story and the evolution of the clinic gym hybrid going from 800 sq ft with two doctors to 4990 sq ft (3000 of it gym space).
His first hire to expand services was actually an athletic trainer and not another doctor, hear why. Plus when you hire a bunch of part timers for the gym, he needed a general manager, hear why again.
Dr. Satterlee is (TPI) Titleist Performance Institute Certified and then Selective Functional Movement Assessment (SFMA) super certified and has been teaching SFMA for many years now.
What courses should we take if we want to get in to the clinic gym hybrid?
HINT: Be clear on what joint we are isolating. The ‘mode’ of exercise (kettle bells vs bands vs whatever) doesn’t matter as much as isolating the joint and motion you are trying to repair.
The patient has gotten better and they are looking at you doctor for the next step. The clinic gym model gives you an add on service that the patient already is hinting at. They got pain free, now I want to keep it that way.
Cam a small space halt implantation? Can we just do bands, balls, kettle bells, pilates, McGill 3 type stuff etc or do we need high tech big machines? BONUS: on amazon there is a mesh bag with a jump rope, pull up band, mini bands, floor sliders and you would want a 12 inch foam roller and you could get the clinic gym started.
Motion in a joint is key to a healthy joint.
Another reason to consider the clinic gym model is because often you find a patient is back at a gym again or work etc and 7 weeks later they are back in the office because of a re-injury. Why not have supervised classes (you not teaching them) to keep them injury free?
Does the trainer babysit each person? Also, the number reason why Dr. Josh advocates for groups and not 1 on 1… it’s not money.
The ideal situation is 4 people and 1 trainer for one hour. Every exercise has a few steps to make it easier and harder.
How difficult are the sales part … because cities have gyms down the street. You can also recommend a 4 week group class as an add on during their initial report of findings. Some will sign up before they are out of pain. Also an option is doing a 21 day challenge or a 6 week weight loss challenge.
Remember: We build these clinic gyms based on your Medical Expertise, not on the size of your space or equipment in it. Groups build dynamics that keep them coming for more.
Dr. Satterlee goes over who to hire and what to pay and it will surprise you just how affordable it is to implement this program.
Reasons to transition into the gym model which can include less paperwork and spreading the liability around.
Dr Josh even opens up about his poor communication in family dynamics and how with effort he was able to turn his marriage around.
Podcast: Clinic Gym Radio
Books/ Videos/ Courses: Functional Range Release FRC (Dr. Andreo Spina aka Dr Dre.) –he really liked this course for early stage rehab, Certified Functional Strength Coach FSC (Brendon Rearick) – another high recommendation, Eric Cressey, Dr. Charlie Weingroff, MedBridge Courses, RELATIONSHIP: Dare to Lead – Brene Brown
Show notes can be found at https://adoctorsperspective.net/126 here you can also find links to things mentioned and the full transcript.
- M 13 Client Acquisition Cost in the Gym Model
- E 117 Community and Professional Organization Involvement Dr Maurice Pearl DC
Dr. Maurice Pearl, DC talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast…
- E 108 Cash Practice Continuity Programs and Clinic Buy Outs Dr Joseph Simon DPT
Dr. Joseph Simon, DPT talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast…