Episode 05 Consistency in Your Marketing Presence
Jim Chester is the producer of “the Chiropractic Documentary” and during this time has gathered quite the following on social media. Mr. Chester is a sought after international speaker at major symposiums, associations and the like. The self claimed Chiropreneur is our first non-doctor guest because of his vast influence on marketing the chiropractic profession and has so much actionable advice to share that you can implement in any doctor specialty office. He discusses his role as a Denver Colorado area health fair screener, how he gets results and misconceptions about chiropractic from a patients’ viewpoint. Jim will no doubt stimulate your marketing brain (facebook live potential with a basic blueprint and other social media tactics) and have you asking yourself, “Now I know what to do, it’s time to implement.” Listen to some perhaps unorthodox methods he uses to practice getting to meet strangers and learn how to connect with them rapidly.
He has an app in development to help spread the chiropractic message on a grassroots effort by chiropractic representatives. For now it is in development so if you have some contacts on software developers, please reach out to him. Keep an eye on this guy because once he finishes creating informational products, you will want to pick them up. Check the show notes at http://adoctorsperspective.net/05 for all his references to the marketers that have inspired him, his ultimate morning smoothie recipe, podcasts he listens to, the Travel Tip and the interview transcription.
SMOOTHIE: organic protein, bulletproof animal protein, Bulletproof Brain Octane, chia seed , Himalayan sea salt, turmeric, cinnamon, avocado, organic berries / banana, spinach or kale, aloe juice, coconut water, unsweetened almond milk
List building is critical for any doctor office
Be in the news feed everyday, build momentum, repurpose your content, Stay consistent and true to your brand #behindthecurtain
Justin Trosclair 0:02
Episode Five consistency in your marketing presence. I'm your host, Dr. Justin trust Claire. And today we're hearing Jim Chester's perspective.
For doctors who want a thriving practice and abundant life listen as your host, Dr. Justin trust, Claire goes behind the curtain and interviews doctors and guess about real world trial, drug, practical tips and entertainment on this episode of a doctor's perspective.
Welcome to the show this week. All the show notes can be found at a doctor's perspective, net slash 05. If you happen to hear any rooster sounds in the background, bear with me. I live in a city but there's roosters and they just make noise at any hour of the day.
Today, we have Jim Chester on the program. He's our first non doctor is because he went from just a small following on Facebook. Two years later, having a massive following. being invited across the world has all kinds different chiropractic association meetings because of a documentary that he created about chiropractic. He also does a lot of health fair's for doctors. And it's just a real clever guy when it comes to what's hot. what's new on Facebook. So pay attention, I definitely think you can implement things that he says today for your own clinic, regardless of your specialty. Let's go hashtag behind the curtain. Welcome to the show, Jim Chester.
Hey, thanks for having me, Doc.
Justin Trosclair 1:37
Absolutely. Well, today we have our first non doctor guest on the podcast. But he has an amazing story. And he's killing it locally, with how to get new patients. And he has went from kind of a nobody. Two years ago to filming this chiropractic documentary. Now is talking worldwide, two different corporate organizations, and is a name that everybody wants at their seminars. Why don't you if you could why Chiropractic and walk us through this this journey, the story? And in lightness?
Well, I appreciate the question. And it's a
it gives me a lot of ability to explain to people how if you just keep on staying to what you believe in, you can accomplish anything you want. And, like you said, coming from almost a nobody to now an international speaker on the subject. And teaching doctors how to do new patients and teach young docs docs have been practicing for 30 years. So I get a call or email or a message just about every day for an amazing opportunity to be an advocate and be a resource to docs from all around the world. I mean, it's it's been really, really cool.
But I knew that there was a missing link in the chiropractic message. And that was something that people could, you know, watch while at home. And they could see on the streaming platforms like iTunes and Amazon Prime and Google, they could go on to those platforms. And now watch something that would give them a time capsule of information on the truth of chiropractic.
I finished school back in 2002. I said degree in marketing and journalism.
I really didn't know what to do with myself, I worked for a newspaper, back in the Quad Cities dem Florida where I'm from I I started working for the quantity times newspaper doing some sports journalism for them, and got another little journalistic job in the area after school. And I kind of heaved myself at hierarchy within that type of that, that that group of people I didn't wasn't very cohesive with the way that they did the editing, I didn't appreciate the way that the hierarchy was established where I didn't get the good jobs. So I turned my keys in and I I stepped away from working in the media field for about a decade. And then I had a friend of mine approached me about doing some chiropractic testimonial videos for his practice and then referred me on to a couple more practices. And before I knew that I had understood the chiropractic message, I eventually picked up a gig and made a video and educational piece for the Blair Upper Cervical technique. So now people can learn Blair Upper Cervical as some of the work that we've done.
But one thing spiraled into another, I started working into a practice being a attraction technician at a CDP practice learning about chiropractic biophysics and the way that body worked, and I became a traction technician. And I was restoring people's health to them working hand in hand with the doc doing X ray analysis, learning things about the structure and decay. And then I started learning how to do talks, I started talking to groups and working with, you know, a massage therapist doing work at corporations and health fairs and weekend events. And before I knew it, I quit working in the practices and went independent doing the chiropractic marketing events and scheduled in 1700 people in 24 calendar months.
Justin Trosclair 5:35
Wow, that's pretty impressive. If anyone has gone to a screen, that is impressive,
but a little a little long winded. But that's kind of the A through Z process on how I stepped up.
Justin Trosclair 5:48
Yeah. Do you do any webinars or any you have any DVDs or anything that you sell to teach other doctors how to do that yet?
I don't, man. Maybe you have some insight that might be able to help me out. start leveraging my knowledge base into an informational market that people can learn from me because I've hit my head on anything somebody can possibly hit their head on while doing chiropractic screenings.
Justin Trosclair 6:17
Yes, and we're both from Denver. So I know when I used to go and hustle on a Saturday morning, there were five, six other chiropractors all doing the exact same. I've got this muscle scan for you. And you're like, oh, okay, me too. Okay, let's How can we differentiate ourselves? So it was definitely a challenge. But you definitely figure that out. Are there any hints?
Um, well, becoming a good communicator, I would say, becoming Socratic, in your methodology at how you ask people questions, being sensitive to who they are. Nobody around you matters. But that person in front of you.
I would say being able to, I do a social event pyramid. I've been doing it for about 80 days where I go around and meet somebody I've never met before and ask them for questions. I asked them what their full name is I asked him how young they are, asked them where they grew up, and what city are they from? And then I asked them to tell me that why why do you do what you do?
Justin Trosclair 7:17
What are you finding out?
Why get depth of personality from people, I get people opening up themselves and in showing me inside of their human personality that they typically don't get a chance to share with people, people assume they know everything about someone else, by knowing what their their name is, maybe knowing where they're from.
But you typically don't learn these these things about people that allow you to talk to them. And then you can kind of craft your craft your,
your communication technique based on what they say, and who they are. And you talk to them about things that they like. And you know, you can, you know, then build some type of a report with them and two minutes, and before you know it, they're talking for two hours.
Justin Trosclair 8:07
I say I think they would probably open up pretty quick with just someone who's so candid, asking these types of questions.
They do. And you know, I've only had one person say no,
Justin Trosclair 8:17
that's not bad. That's a pretty good ratio right there.
You mentioned something, people are asking you every day to be a part of something. And I've heard people get popular in creative, they have to learn how to say no to these events. Otherwise, they just don't have time for for any of it. So how do you know which ones are the ones that you should say yes to?
Well, thankfully enough,
I don't have that problem yet. I am building my calendar of events, and it's becoming very stack. But I don't feel like I have come to the point where I, I position myself to turn things down. So I don't want anybody out there is listening to this the thing that they can get ahold of me and have me come out to, you know, whatever their their seminar is, are their training or coaching or their whatever symposium are there, what do we call them their life seems that the school, whatever it might be, don't feel like I can't make it.
Very good. But you know, I think that it's an honor, it's an honor to be asked to one, it's an honor to speak to one group, it's a certain blessing for a kid that grew up dyslexic to age six, that is now in front of groups of doctors and presenting to them on how to help grow their profession. I think it's a big honor.
Justin Trosclair 9:48
Yeah, well, do you want to talk about the corporate documentary that you filmed?
It was a labor of love. It wasn't about how much money we could make off of a project. But it had been something in my pipeline of my my dream, to make a film on chiropractic for about five years. And I just didn't have anybody to help me. And I think that might be one of the hardest things that most people ever have in this world is asking others for help. So I made a friend with a filmmaker. So with my ability to be charismatic and interview people, and to get people to actually let us into places and to build those relationships. And then having somebody on the back end that was highly skilled in cinematography and script development, and, you know, editing and cutting and transitions with, you know, building a film. So I made a good friend, that's a filmmaker, and between two of us took us, you know,
two years to make the films. And by the time it's been now, I think we're pushing on four years, since we the first inception of writing to the actual in the game where we're at right now. But I wanted to create something that was authentic was a message of who chiropractic is for, I wanted to let people know that it's safe, affordable and effective. And they you should trust your chiropractor, and that you should look to them for their advice on health services. And
it's good for everybody, from, you know, womb to tomb, cradle to grave. If you have a spine and nervous system, we can help you. But I really didn't understand the depth of many of the topics until I started, you know, interviewing people on what I thought needed to be in the film.
And I think, you know, I gave it a real nice twist that, you know, a non chiropractor made a film, and it wasn't, you know, biased by creation of somebody that's already in matrix.
Justin Trosclair 12:02
Right? Not a specific technique or a specific angle. It looked like from some of the videos, it's very patient centered.
Yeah, you know, it's, it's got some history, it's got some insurance, you know, medical infiltration, and it's got some, you know, patient care that we do, we follow for patients under 90 day care plans, maybe one to patients, but we follow three other patients with great chiropractors that are taking care of these people, and we show their story. And it just, it may bring a tear to your eye. And I was always told, if you can create a movie that you get people to laugh, and you get people to cry in the same film, you've done something special. And I've been to many screenings of this film. And I've seen people laugh, and both cry.
Justin Trosclair 12:53
Congratulations. Well, what would you find some of the misconceptions of about our product to the general public? From a non doctor standpoint?
Well, I think what I come into contact with me being the marketer, not the filmmaker, that is out there in the public.
People are undereducated, I think that if people knew what we know that would that would do what we know. But they don't know. And there, they become afraid because they think if they come to have to come the rest of their life. And I say, Well, if you went to the dentist Once, when did you want to go for the rest of your life? If you got your oil change on your car ones, what you want to do that for the life of your car? Well, if you get adjusted, and there's no pressure on your nervous system, and your immune system is functioning properly, wouldn't you want that to be the case? And I go, it's a privilege to come for the rest of your life. It's not because you're bad and made you
which we can't make. And, you know, that's that's just it is I think that there's a whole confusion on what it means to be a chiropractic under chiropractic care and a patient. I think there's a huge misconception in that. I think that most people think that they're only coming in for some type of a pain, a strainer ache or a headache or something. And they don't realize that it's a system that makes healthy people more healthy.
And I think that people think that they're getting cracked, I think that that's asinine to me, I think that if we were cracking people, we would have a higher malpractice for the profession. I think that people's misconception of what it means to get adjusted, there needs to be more articulation in the marketplace for what an adjustment is. And I think that chiropractors have been trying to talk substation for so long that they don't talk adjustment. And I think that the more you talk about the adjustment, what it does, that's the the truth, and chiropractic is the hands that are healing or the instrument that is putting the vertebrae back towards supposed to be. I think that that's where we need to drive home, we need to talk about the adjustment, the adjustment, the adjustment, the adjustment. And I think that the public is unaware of what an adjustment is.
Justin Trosclair 15:30
And I would even throw in there, if you go to certain seminars, it goes beyond philosophy tour, there's research that backs up and actually is funny things that DD and vj were saying way back when some stuff they were absolutely like, not right on, but then others, they were like ahead of their time. And we're finally having the science to back up what we're doing how it works. And I don't know if the public necessarily wants to know that. But for the doctors listening, it's out there to understand it's, we're not cracking the back, it has a neuro physiological response, it's shutting off, you know, see fibers is doing all these different things. That makes it so powerful. And we're learning You know, every year and more and more stuff comes out. And it's kind of blowing our minds that how powerful this adjustment really is.
Well, it's dynamic to the neural muscular receptors into the structure. And
I think that what I've come to realize is that most of the diseases in this world are caused by some type of inflammation. And
I would be the last person that wants inflammation on my spine. I don't know about you, but if somebody can remove that inflammation and allow the body to heal without drugs or surgery, I'm kind of into that.
Justin Trosclair 16:45
Yeah, of course, of course. So, anything else on that topic? It was switch gears just a little bit?
Um, the question was misconceptions on, you know, the chiropractic care for, for people in general. Right.
I would say most people are kind of aware that once they get into some type of a car collision, or something, they feel like it might be a good idea to go see a chiropractor. I think that's becoming more mainstream. You know,
I still, you know, think that there's a lot we can do about the way we interact with technology. I think that people don't realize that once they're doing technology poorly for so long that they're actually recognize cervical curve.
Text, Nick, I know.
Yeah. I mean, the, there's, there's concerns with the biomechanics of how we interact with work, you know, I know they're calling sitting the new smoking. And that people have sedentary lifestyles or, you know, having less quality of life. So why would we want to attract people into corporate corporate facility and let their health decline? I made a post the other day or something today, actually, I think was today that
I've noticed that the culture is different in a business when more people are under chiropractic care.
Justin Trosclair 18:11
I've noticed that I think, because I've been into so many places where I pitched them chiropractic, and somebody will be like, Well, I have a chiropractor, oh, I have a chiropractor. And like, the route like, I don't know, 50% of the people that I try to pitch have chiropractors, and it frustrates me because I have to call and I don't try to, you know, push patients other practices. And I'm just like, Whoa, this place is like on a different level there. There are people that actually believe and just this what it can do for them. And it's not about pain.
Justin Trosclair 18:44
Right? I've noticed that myself, when I gave talks, it was they already had a chiropractor, or they have something kind of necessarily similar, but they felt like what I'm doing yoga every day on doing something and you're like, wow, okay, well, my closer it's going to be pretty small and this group because everybody's doing something for their physical health that is working for them.
Yes. And, you know, I, I think that, you know, Colorado's, I guess a healthy state. Yeah, but you know that I look at it as there's no competition out there. I was at once at a Scofield training at Fred Scofield, and he said something about, he can put to chiropractors next door to each other. And they could both, you know, thrive. And if you took a chiropractor that was seeing 1000 patients, you put them into an office that was that 500, he had eventually get the office up to 1000. But if you took that chiropractor that was at 500, put them into the thousand practice, they had eventually go back down to 500. And, you know, so on, if there was a guy that was seeing 100, and he went into the 500, practice, it would drop down to 100. Vice versa.
I don't think that there's, you know, any lack of patience. I don't think there's any lack of people to take care of. I think that that's a huge scarcity mentality when it comes to people thinking that there's some type of a competition and chiropractic.
Even if there are 10 people that you get a chance to talk to, and seven them have chiropractors, well, now you have three people, you have 30%, right.
So even when we get little down to 30% margin, we can still make an impact. And I think that we just need to think about each person has the quality of life that they should be finding, and it's our job to tell them that kind of practical solution for that.
I think that the chiropractic lifestyle I which I recommend to people, I say, I never recommend the chiropractic lifestyle to anybody that's life got worse.
Justin Trosclair 20:52
Right? Yeah. Yeah. What, what would you say as far as whether it's for the documentary or for read, you know, read that, say, recruiting patients, but still top three like ways to market it, that have been effective, I guess, my guess is that doctors can take whatever you're saying. And if they really critically think about it, they can use it for their own dental practice their own optometry clinic, their own chiropractic, like, oh, kind of work for this could possibly work for me if I just tweak it a little bit. Sure. Um, my main message to that is being the news feed every day,
create a momentum for yourself, work on yourself branding,
stay as consistent and the Facebook channel as you can learn how to boost your ads, learn how to convert people to a landing page, and to jump on your email list. List Building, I would say is probably one of the most critical things you can do as a entrepreneur, or chiropractor or chiropractor, is because now you have the ability to stay in touch with people that are, you know, opted in to be a part of your network. You build your audience base like that.
Justin Trosclair 22:06
So so that goes way beyond just having the consistent logo and theme color.
I I think that's I think that's like, you know, the baseline, right, like when people people like Yon, and stretch and pat themselves on the back when they come up with the logo. And they come up with a mission statement.
I think it goes much deeper than that. And it has to be a consistent brand that you believe in every day, and building that network and a celebrity status in your marketplace. I haven't yet done what you're doing right now. But my plan is to start a podcast here in the very near future. Well, I've been learning a lot about repurposing. Now, what does that mean? You might give me your version of it. But what I'm going to do is I'm going to capture the podcast, I'm going to do a video capture, just like we're doing now, I'm going to take screen captures of this interview, I'm going to repurpose images to Instagram and Pinterest, I'm going to take the audio file of this and repurpose it into a blog post. I'm going to go Facebook Live after it's done and say Hey, man, I just had an amazing conversation with this great doctor and
go to the website to check out the video file. Now it's going to
we're going to filter it on to
you know, your SoundCloud, we're going to put it on to your iTunes and you're going to put it on to Stitcher. So now you're hitting audio, you're going to take the video capture that we're doing right now, and you're going to put that on to
YouTube, and then you're going to repurpose the same video and post that on to Facebook. So you're hitting all these different channels, you're pushing the Instagram post to Twitter. I think I think it's more about building layers for yourself in the marketplace, and attacking consistently, and making things that are effective on all platforms. So I think that that's probably the best way to get more exposure for anybody that wants to be on the, you know, social media market.
Justin Trosclair 24:19
So for every doctor out there that just got completely overwhelmed. One thing that I think they can do agree for you, if not, you're a doctor, you should be grabbing everybody's email list so that you have your you know, you got to build that list, you should be asking every patient for their email. True.
Yes, hundred percent.
Justin Trosclair 24:37
And what you just described, and I'm trying to do some of this stuff, and I'm and I'll put these on YouTube as just, you know, cover art stream it. I'm not doing like a Joe Rogan, where I'm like, just, you know, like going to screen cast this and let everybody see it. I just I'm not there yet. But there's people that can do this for you. There's social media experts that can do all of this type of stuff for you if you want to spend the money and your own time doing it.
Is that true? Yeah, yeah, yeah. And I mean, I could just tell you who I would look to have help do that I would look to Matthew loop with social media made me rich, and he's a chiropractor. But he's made probably the most profound debt on teaching chiropractors how to become celebrities in the marketplace, leveraging all these social media platforms.
I would jump on to add Osbournes chiropractic philanthropist. I know he's doing a lot more coaching and consulting with chiropractic clients and teaching them how to level up and to live outside of their four walls.
Justin Trosclair 25:39
Absolutely, he's a he's a good podcast, right there. When you were talking about
leads and converting, is there any companies Matt can think of at least two companies like a lead pages or a Click Funnels or anything like that? Is there any kind of companies that can help you along this journey of repackaging the targeting.
I don't have like the best system down. I'm going to be launching Jim Chester the Cairo printer within the next month or so we already have a list of people that are going to be speaking and interviewed on it. So right now we're deciding on you know, cover our and Intro music, and just a few more tweaks to it. I'm still studying a little bit on the front end of some techniques to create blogs. I'm not an expert. I've never made a blog post before. But, you know, you guys will see in the near future that there's going to be a blog future. So I think your WordPress in it, right? Yes, yes. Yes. So okay. So you know, if a guy in Denver, Colorado and his kitchen and living room can create media movement? I would say anybody can do that if they just stay consistent.
Justin Trosclair 26:56
Very good. Very good.
Welcome a five or even 10 year goals do you have set for yourself? And how do you know if it's worthy of your pursuit?
Wow. Well, I have if anybody ever met me before, they tell you I'm an idea guy. I'm always pitch an idea and concept. I'm always think tanking and brainstorm with people. I'm always storyboarding ideas, and coming up with concept of how we can help more people. You know, I, I looked at the chiropractic world from an aerial perspective when I came into it. And I was like, what are they missing? And I was looking for the missing links in the message. And there was a lack of connection between the common person in the chiropractic practice and I always said, I always thought that the people that were at the seminars and people that were already under chiropractic care, the doctors and the schools, their sphere of influence is pretty tight, they understand it. But I was like, I feel like no one else really understands this. So what can we do to advance it? Well, you look for a problem, and you give a solution. So I was looking for a solution to bring the chiropractic message mainstream. So we made the movie, another project that I'm earnestly working on, that's something that I've been doing for the past, I'd say 16 months now is working on the ways to develop
strategically teaching people how to do chiropractic representative work, and becoming advocates outside the profession. Because I think that if the profession is going to grow the way it's supposed to, it's going to happen from outside. And I think that the chiropractors have been trying to grow the profession from inside out for 122 years, and we all see where it's gotten. I'm not saying that's a bad place, not saying it's a good place. But we all see where it is. I think if we gave incentives to people to become chiropractic representatives to go out into the marketplace, and to represent chiropractors, and to do what I've done personally, to grow grassroots operations into developing new patients, we're going to get more critical mass for the profession, we're going to create more job opportunities for people to grow the practices. And we're going to take the pressure off of the CA and we're going to take the pressure off the dock. And we're going to be able to get more people that are organically growing chiropractic.
from the outside in. So I'm
Justin Trosclair 29:26
taking patients I mean, necessarily a patient but just not a doctor, teaching them and Penny paying them to go out and spread the word.
Yeah, creating a consistent sales force for chiropractors, people that are chiropractor, representatives, people that will go out and take the lead and be taught and build a nice career doing it. And I think that that's the part that the chiropractor's Miss for forever. They thought that they were the ones that were supposed to do all the work. Well, what did you say, hey, ducks, if you're listening right now, right now, he does a lot of things to take in. But there's people I will do this for you.
Well, right, duh. Why wouldn't want somebody to do it for you? If you have the means to have it done? Well, why wouldn't you pay somebody a nice salary and a nice career to go out there and to grow your practice for you? It just makes sense.
Justin Trosclair 30:19
It couldn't you, especially in a big city, but even in a small city, if five or six or 10, chiropractors got together, they could like I really can't afford to pay somebody 30 or 40,000 a year to do this. Okay, but maybe 10 of you together could
not together has no because what's what's going to happen is this person becomes an independent contractor.
And they network with all the offices, so no one owns this chiropractic marketer, he runs a
he runs a circuit, and then we get to, then we get three, and then we get a call center that scheduling these events. And now now we have a call center that scheduling events, taken all the pressure off the offices, we have somebody scheduling, we have somebody out there doing the work and then magically appears new patients to all the offices because now we have a sales force from the outside in growing the profession.
Justin Trosclair 31:14
That's great idea.
So green, I mean, I look at how to get more leverage with what I do. And hopefully people that are listening to this will say, Man, this guy's got some great insight on this market. Maybe we should reach out to him and help him with that. anybody that's interested in possibly joint venturing or knows a good app developer out there that would like you to help develop this with me. I'm 100% in
Justin Trosclair 31:41
and how could they reach you for that?
Email is James T. Chester at gmail. com, very active on Facebook and Instagram. Anybody that looks format, Instagram, I'm the care opener.
Anybody that looks for me on Facebook, it's either chiropractic that entry, or Jim Chester. My logo says keep smiling. You know,
I I just think that in the next five to 10 years, I can have a massive impact on the future of the way people receive care how they get into chiropractic, and how technology can advance the way that chiropractic grows. And I think that there's really cool stuff out there that's more patient centered. But there's no one out there that's really
doing what's in that what's in my Think Tank. And you know, I've you know divulged a little bit about the surface of what I want to do, but not the tactical background of everything and how it's actually going to play out. And I mean, I've looked at it like, like I said, from an aerial perspective, and how can we do this? And how can we make it real? And I'm at that point in, you know, once that happens, I really think that we can really advance the profession. Hmm.
Justin Trosclair 33:05
So we're going to switch gears just a little bit if you're okay with that, and go a little more personal. Is that OK with you?
Yeah, man. Perfect.
Justin Trosclair 33:13
Okay. So you're on your own working this way? How does someone take more vacation? Do you take vacations and start with? And then how do you schedule yourself to actually have off from work? So it sounds like you could probably put in 70 hours a week doing all this stuff?
yeah, vacation. I just took the film over to Europe for 17 days and toured around Europe and spoke at five different spots and show the film of five different spots and had a vacation.
Justin Trosclair 33:50
I didn't sit on my hands while I was traveling through Europe, for sure. And we had opportunity before that to go down to Mexico.
But you know, I just went back two weeks ago to see my family in Iowa for a week.
I really have a lot of control and leverage and what I do or what I don't do.
I I'm not one of those people that lives and dies by vacation. I mean, there's times though, where I'll work every day of the month. But I know that the way that my life is now with more speaking engagements and more influence opportunities, more joint ventures more launches that I can help people with. I know from that positioning, that they'll be even more financial freedom and even more lack of idea of
vacations like I live in Colorado, I get a vacation every weekend.
You know there's count countless trails and outdoor experience in Colorado. I mean, this is a paradise out here. Absolutely.
Justin Trosclair 35:06
Do you have any
special hobbies or or other things that preoccupy your mind besides all the Chiropractic and in the the big aerial view, things Oh, um, I practice yoga and I hike.
I stay as strict as I can to eat in a healthy organic diet. I make a smoothie every morning. If anybody's ever interested. I'll tell you guys what I put in it.
Justin Trosclair 35:33
I had a little
organic hemp protein for the protein base and then I do bulletproof animal protein. And then I do bro bulletproof Brain Octane. I put in some chia seed. I put in a little bit of sea salt for minerals.
My put some turmeric and some cinnamon in there for anti inflammatory.
I usually put an avocado, some type of base of fruit so I put it in like some organic berries and some organic banana. So now I always put in greens, spinach is my go to for greens or kale.
Then we go into the liquid content and I put a little bit of allergies in there. And I add in some coconut water and then I put in some unsweetened vanilla almond milk. And i cap it I blend it and I drink it.
Justin Trosclair 36:36
Is it taste good?
It's amazing, dude.
Justin Trosclair 36:40
You got a lot going on in there.
Anybody that comes around me I give one to
Justin Trosclair 36:47
as far as the salt Do you like Himalayan or something like that? Or culture?
I do is Himalayan I grind right on and they're
Justin Trosclair 36:55
not I've been getting interested into I've been taking some him CTA oil from the key over and but you're using the brain? The bulletproof Have you noticed the difference from when you use it? Or if you don't use it? You know, I?
I don't notice a difference. But I do know that I'm getting those those healthy fats go into my brain. So I mean, the first week I started doing it, I could tell a big difference. But I mean, when I was back in Iowa, I didn't use it as far so there's like five days when I travel. I don't live on the smoothie. Maybe Maybe I could, you know really put myself a lot more strict. But I don't
I'll still go out to a diner and get eggs and bacon. It's no big deal.
Justin Trosclair 37:43
I mean, some of these people there they they're like oh my gosh has changed my life. I don't have it. I I felt like a slob. And I'm like, Okay, well, I'm not there yet. So maybe I'm doing it wrong, you know, know,
I think I learned something from one of my doctor buddies and try to live by the 8020 rule 80% of the time I do it. I'm supposed to 20% of the time I let myself do what I like, and sometimes become 7030. But I'm always hygiene myself to make sure I make healthy choices.
Justin Trosclair 38:14
Right? Exactly. 70% of the time is pretty darn good.
Yeah. And you know, the other thing you asked me is what I do, I love to be in nature. I love to go hiking, I call it forest bathing. Releasing myself from the city surrounding myself by nature. I think the yoga is definitely something that helps me transition into a stronger, more able person. It gives me a mental balance. It takes me away from technology. I don't listen to anything, but somebody give me instructions on how to make myself healthier and stronger. So I kind of, you know, become submissive with taking myself out of my environment and allowing somebody else to take control a little bit. So I think that that's healthy.
But yeah, yoga. Hi, can I see what type of yoga if anybody wants to shoot again pull on I'm game any day.
But uh, I just I go to the Denver University rec center, and they have yoga instructors that have classes throughout the week. I used to go to a hot yoga studio. My actually like Bikram yoga, it's, I think it's super healthy. But I've done the 90 minute classes. And I don't think I've ever done anything that made me feel like I was going to pass out before except for seventh grade wrestling practice.
I think that you know, Bikram Yoga is definitely, if you're if you're if you want to get your butt kicked in the yoga studio and make a small pool of sweat around you recommend that. And plus, I think it's good for detoxifying,
Justin Trosclair 39:49
Do you have any morning or lunch routine that excites you for the rest of the day? Or just get you going? You mentioned this movie, but
yeah, well, I used to have like a list of affirmations, I would say to myself every morning and every night before I go to bed. And I've kind of moved away from that.
Maybe I should jump back into that because I know that that was really helpful for me it was healthy.
But as far as like afternoons, my schedule with my scheduling events that I do, can be really challenging for me to have much of a routine Monday through Friday, because typically I go into I drive and I'll leave after rush hour about nine, I get to the event at about 10. And I'm there to about two. And that's right in the sweet spot of lunch hour. So usually during the day, I snack on an orange and some almonds and an apple. And, you know, then I come home and have a little bit of a bigger meal. And then I figured out what I'm going to do for exercise for the day.
I think that, you know, I teach like I was talking to you earlier, the current actually lifestyle and I learned this from Mike Reed
eat well think well move well. And the fourth is get adjusted. And I get adjusted regularly. And I think that that's I mean I do Juice Plus every morning and I take omega threes. So I do a little bit of supplementation. But I try to stay as clean as possible with you know, any routine that I do. I mean every once in a while I have like a late night where I'm up studying and heck yeah, I want to take a little nap. I'm not opposed to a little map here and there and let the body recharge and go back to it.
Justin Trosclair 41:38
Okay, what's what do you consider a regular adjustment?
adjustment for me?
I get full spine.
Justin Trosclair 41:48
I mean, like like a once a week, once a month. Oh,
I like weekly to be honest. I know that you know,
just because I'm very in tune with my body. I know and I have a seat to out I know and I have
you know something going on in my my low back on my pelvis. I'm very in tune with you know the spine. I'm not only have I seen thousands of X rays, but I've dealt with thousands of people. And it's not because I'm the doctor but because of my clinics clinical experience. So I understand by you know, being in involved with so many people how important it is for me to take care of that stuff.
Justin Trosclair 42:33
Right. Very good. So this last couple questions and we'll wrap up
No, no problem and I'm enjoying chat with you
Justin Trosclair 42:41
guys good. Hit me to actually do you have a favorite book blog podcast that you secretly love and when that you would actually recommend for others.
Um, as far as what I really like my listen to I love marketing it by Dean Jackson and Joe polish. And if anybody wants to learn the best way to become a media agent, I would say a professional media person is listen to guys that are the smartest and the world that does this.
One of my buddies over in Bosnia turned me on to a guy named Dan Pena they calm the billion dollar man.
I like him sometimes but you know he can be a little much but just check out damn pinion. There's a program he did with the guy over in London called London real. So I think Dan Pena I love marketing. podcast is great. I
I listened to add Osbourne regularly. I listened to Billy sticker with Cairo candy regularly.
I watch Billy to mosses podcast for Cairo. For Cal jam.
I don't really have any like secret things. I don't feel like we're cool.
I don't want to TV. I don't want to microwave. Those are kind of interesting topics on me.
Justin Trosclair 44:19
That is interesting, actually.
Yeah, so so much to do besides watch TV, though.
Yeah, I stay quite occupied with running media from day to day, and interacting with people and going to work. And
I don't know if I touched on this yet. But I think that anybody that wants to start leveraging themselves better with media, do Facebook Live, Facebook Live, it's getting more precedents in the newsfeed than anything else. And also the same strategy that I mentioned earlier, people can use Facebook Live and repurpose that content down. And they can do the Facebook Live, they can take the audio file, they can do you know, a whole stream of things with screen capture and branding. There's a lot of things that people can do with the Facebook Live medium. They can give ethical bribes at the end, you know, Hey, guys, I'm writing a promo for my chiropractic film. And for the next two weeks, we're doing buy one get one free. You know, I did a huge promo on that over the Christmas season. And it did really well for us. You know, I think being consistent with anything that we're doing on that platform is going to help people, you know, market themselves and become a celebrity in their their area.
Justin Trosclair 45:36
Two questions with that consistency, does that mean every day or just if you pick on Mondays do every Monday or what is your opinion?
For the podcast, I would are the Facebook Live Facebook Live Facebook life, I would attempt if I were a chiropractic clinic, I will do a Facebook Live at least to two times a week. And I would get out get as savvy as saying, hey, anybody out there that's watching this right now that knows somebody in this area that needs to come in, we're offering a promotion for you to come in for the you know, for two weeks are for the month for the week. And you can give people an incentive to actually take action. And then you can say to book your appointment, go into the comments section below. And I'll put a form on there for you to book your first visit.
Justin Trosclair 46:29
Very good. Do you find that there's a good length that people actually will watch the Facebook Live versus just cutting you off? like two minutes or 90 seconds or something?
Well, it goes back to old sales tactics, some will, some won't. So what next, you can only talk to the people that are willing to listen.
Justin Trosclair 46:47
And if people have poor, if people have poor post engagement with you, then you haven't done a good enough job, being known being liked and be interested. And if people do really value you and your marketplace and you practice good ethics within how you do your marketing and branding, then people are going to watch you. And then you get super fans, and then you get patients that will share your feed every time. And then what's going to happen is that's more impressions for your post on Facebook. And the average person has about 300 followers on Facebook. And, you know, once they realize that you're going to you know who Well, why is this doc on your law? Who is that? Oh, that's my chiropractor, I go see them. I used to have this and now I don't. So it's a way to build cultural authority to and to build social authority and position yourself to always be in people's newsfeeds. Right? Can you do
Justin Trosclair 47:48
Facebook check ins when they come into their appointment and offer author visit or something or
I would recommend that type of strategy to but you know, like I said, I'm not in the arena of like doing consulting and teaching people how to do things I haven't done.
So I know that dogs do that. And it's effective. If somebody comes into your office, have them check in from their mobile device. So it starts more impressions as well. And people that are going to spur off of that information, I look at it more as you know, you'll have some people that really love and appreciate you that will share your live feed. So you can share people's live feeds. And people will then see on your page, you know, this amazing chiropractor in that part of the city in that area. That's, you know, an influencer, because he's not afraid to tell people where he is what he does, and why he does what he does.
Justin Trosclair 48:45
And just to illustrate your point, if I post something regularly, especially with the new podcast, which has like, you know, not a very big following, it might get 820 people, you do a Facebook Live, and all of a sudden, 100 200 people are being targeted. And you cannot get that regularly. So that it is just one of that 10 x 20 x the times that people that can see your post just because you did a live video. And that's
be there forever, I don't think
and then what you can do even to give it more exposures, you can share that groups, you can take that live video, and you can go into a Facebook group that you're part of and share it with that now you're hitting those people, like you're not getting filtered anymore, you're at the top of the list for those groups, so they can't avoid you.
Justin Trosclair 49:34
So that could mean
that's one of the ways how I broke into critical mass, I jumped into about 40 Facebook groups for the chiropractic world. And when I have something new, I share on all those group platforms. And not only do I do that I posted to my personal page and I post it to my movie page. And then I may send that same post out to some people directly that I think need to see it. So I think more about how we push our message out there and become blatant, almost. That's what you need to succeed. If you're like, oh, maybe I shouldn't try this Facebook thing. Or maybe I shouldn't, you know, promote my, my post in front of all these people, what are they going to think? Who cares? Well, if they don't like it, then they're going to kick you out.
Or they're going
to send you advice not being too spammy.
Um, I think as long as your message is true, and you're not being a salesperson, I think if it's a content driven piece, I think people are really receptive to learning from each other. And maybe you do something with the live feed that somebody else isn't doing that you can learn from like, something I'm going to do is I'm going to go around 230 chiropractors in the Denver market, and I'm going to do 15 minute saving lives tour, I'm going to go around to them over the next month. And I'm going to go there and do a 15 minute live Facebook feed of me sitting down with this doctor asking them who they are, where they're from, why they do what they do, how did they get into chiropractic, and you know a little bit about their background. And we're going to go live, and I'm going to put a spotlight on 30 chiropractors in the Denver market, and I'm going to make a show out of it called the saving lives to
Justin Trosclair 51:21
see and I think so many people can repackage what you just said, any kind of doctor can just go on tour. It especially like if you're a chiropractor, and you want to get more maybe medical referrals, you can go do that, and interview a couple medical doctors and put it on your own Facebook feed and potentially help with some referrals. If you're into that, or wherever you want to do it. I just that's just me brainstorming and I can what you just say what do you think of that?
I mean, any it anytime you can use something. See the thing is with the Facebook Live is people don't know how to use it yet. But when people start to realize that you can harness this and turn it into a consistent program, and you can build an audience on that. Now you can figure out how to leverage advertising into that you can leverage how to do, like I said ethical bribes into it, you can figure out how to push people off of Facebook and onto your web page from doing so you can put a link into the feed saying this is how you schedule with me.
I think there's a lot more creativity with this platform that people don't know. And I just listened to a gal that does biologics Her name is Nicole. I don't want to say your last name wrong. But she's Nicole biologics. And she's talking about how Facebook's about to unravel a live podcast
segment to where people can go on to do this what we're doing right now but live. And
Justin Trosclair 52:49
and there's probably technology where you could do that right now. I don't know what it is. But they're
going to roll it out, man. So beyond the Let's be awesome. And then I'll podcast might transition to that platform. So if you're the first innovator out there jumping on that, you're going to do better. So for me doing the, you know, the idea of taking 30 chiropractors over a month and going and meeting them and doing a 15 minute segment, what does that do for me now? Well puts me into my marketplace, and makes me familiar with 30 chiropractors in my area, it makes me all that more familiar with them. So I can maybe even do marketing events for them. And then what it does is it puts them out into the public eye that says, Wow, we're pretty important.
Justin Trosclair 53:33
Exactly. That's true. So
I just think that there's a lot of creativity that still is yet to be found with these new platforms. So I think the more that we become wise to how to leverage yourself with it early on, and become the innovator with it. I mean, I wish I would have been on Facebook, when it first started. I wish I would have been like Matthew loop and start doing marketing. And when it was my space, I think that right now now I feel fortunate that I could jump in two years ago, or three years ago, and and build a following as I have. But I feel very fortunate now that I'm in tune with the next move.
And I think that when people follow the trends of how to be a celebrity in their marketplace, that they just do the things that we discussed on this podcast. I mean, it's all free. I mean, you might like you said you could pay somebody to do it. But if you want to learn how to do a blog, when I say we're learning how to do a blog, if a guy is if a guy in his kitchen can figure that out, I would assume that doctor that could pass for parts of boards can figure that out.
Justin Trosclair 54:41
And doing all of this across the globe. You know, it's it's possible, I'm interviewing all these Americans and hopefully other countries as well from China. And it's working. It's just it takes more effort. But you can do it. If you can do it, I can do it. There's many people that have built, like said that two year mark built a huge following. And they're very successful with what they're doing. Even that guy at Osborne, he's only been doing it for two years. Yeah. It's just that seems to be the magic number of consistency over a certain amount of time. But if you don't start, you'll never get to that part
of that's just said as I read a book, I think couple years ago called do the work and it said you don't have to get it right. But you have to get it going.
Justin Trosclair 55:20
Right. There you go. Alright, last question. Unless you have something else right there.
No, no, I'm ready. Okay. Fire away.
Justin Trosclair 55:28
Alright, last question. It's just a fun question. We all have smartphones, we like playing on our phones. Do you have any apps that you love for business or for pleasure?
Um, I use Canvas, ca n da. It's an app that I do the memes and the infographics that I do for my social media posts. So I like Canada a lot. Do
Justin Trosclair 55:49
you have do you pay for that? Or do you always do the free ones? It's free. Okay.
Stephanie do for fun. I mean, I scroll through Instagram, and like people stuff I learned from other people what they're doing off of Instagram and Facebook. So I'm always trying to, you know, poach ideas. I'm looking to find strategies. And, you know, I asked a lot of open ended questions on the Facebook platform, like, Who's the best direct response marketer that, you know, I asked stuff like, what's your favorite chiropractic ad or slogan? So I like to get involvement with on the Facebook platform. So I guess that kind of be playing around on my smartphone. So Facebook might not be the one that most people would, you know, respond as what they do. But that's kind of it. When it's baseball season, I follow the cubs. So I watch how they're performing during the day when I'm not watching the game.
Justin Trosclair 56:49
I had a guest that described an app, I want to say it's episode three. And it hasn't it, it tells you when your favorite batters are coming up so that you can go on TV and like click it real quick to watch your only that I really only like this player, and it will just let you know when that player is up to bat. So you can just watch it and go back to your life like oh, that's clever.
I'm not that macro on the whole system. I actually like to watch the game. And if it's it, I'm a Cubs fan. So anybody that's like on the team I'm rooting for. So I guess that wouldn't that wouldn't apply to me as much because I'm not like, I guess that would be helpful if you're like a fantasy sports advocate or fantasy sports enthusiast give you the opportunity to go see your guy back. But considering I'm a follow a team, it's not as applicable for me.
Justin Trosclair 57:39
Absolutely. One more time, give people how they can get in touch with you. So
the best way to reach out to me is either through Facebook, or Instagram, Facebook, I'm Jim Chester. Instagram, I'm the Cairo printer. If you're on business side of it, I'm chiropractic the documentary. If you wanted to email me, it's James P. Chester at gmail. com, no dots, no spaces all one word, once against James key Chester at gmail. com. If anybody has questions about marketing or branding our strategy.
I always tell people when I give a talk, don't be shy with questions. I know that there's something that, you know, I might have said that sparks someone's interest. And they're like, Well, you know what, I do have the financial standing to help you launch your app that's going to change the way that people work within the chiropractic sector. I'm going to talk to you Well, that's an open invitation for anybody like that to reach out to me.
If there's a person that's out there that wants some ideas on what to do for creating videos to brand, their practice, we do that if people are interested in how to set up a marketing campaign, I think can help them with that. Like I said earlier that I'm not like a coach are. I don't do like trainings yet. I don't have any online products yet. But as this motor runs, and we start going further down the road, I think that we will start developing online products and trainings and leaders and things like that. I
Justin Trosclair 59:20
hope you do it sounds like you've got a lot of good things going in. On a personal side, I think that you could probably make some good money if you create those products. From what you've told me, there's a lot to implement just from this one podcast.
Yeah, you know, and I try to be as transparent as possible, because I know that there's somebody out there that might need what I have. And I think that the person that goes to their grave with all the good ideas is the loser. And I think that if we
share everything that we have, then we're going to make an impact and more people. So I think that the person that holds the information close to their cuff, and they never share with people who are then wiser for knowing that.
Justin Trosclair 1:00:01
greed. Well, Jim Chester, I really appreciate you being on the show today. I know the guests are going to love it. And we really appreciate your time.
Cool, man. Well, I'm going to share this thing like I do everything else and make sure that there's a lot of ears on it. So I appreciate it. I'm gonna do my best to get some. What do we call that a cultural authority push towards you?
I think you all that I can get.
And I appreciate you make some time for me all the way from China. By the way, what time is it there?
Justin Trosclair 1:00:29
Now it's six o'clock in the morning.
Okay. 6am. Cool. Cool.
Yeah, like, I don't like to wake up this early.
Oh, I apologize, man.
No, no, I'm messing with you. I gave you the time slot because I'm like, I want this to work. I will wake up.
Cool, man. Well, I appreciate make some time for me and asked me such dynamic questions and allow me to be as honest as I can with what I know and how I can help people. Absolutely. Thanks again.
Justin Trosclair 1:00:59
Jim, great content, you fired me up, I have already implemented some of the things that you said for the podcast on Facebook using Facebook Live. Yes, there is a lot of details that you may have to learn. But it's worth it, you can do it for free, you can have your staff do it and probably would like to play on Facebook anyway. Now they have to do it on purpose in a time limit maybe. And of course, you know, as hire somebody to do it. Check out his chiropractic documentary. If you've ever curious have more about what this profession does, and especially from a patient's point of view, go ahead and watch that show notes, a doctor's perspective, net slash 05. They do for the travel tip, I almost forgot I am putting the final touches on a free ebook that I want to give to you guys and gals, please go to a doctor's perspective. net, top side, the bottom, there's all kinds of places where you can sign up, put your email and your name for updates. Once the book is complete, I will send you a email and then you can download it is going to be my secret hacks about health, weight loss, strengthening the spine, different things like that. It's very actionable it's implementable is not what can you use it but also your patients. So go on over to a doctor's perspective, net sign up, and you'll be the first to know when that ebook is ready for that.
I am quite active on social media. And the easiest way to connect is the head over to a doctor's perspective. net. Look at the top right, and you will see all the social media icons just pick your flavor and friend me. I found out in practice that people can hardly pronounce trust Claire, much less spell it because of that. And username lack of availability. I have a mix of my name and Cajun Cairo. I'm from South Louisiana, aka Cajun country. I am a Cajun, I am a chiropractor, Cajun Cairo, you will find travel photos, updates, fun comments, etc. Connect comment, and I'll respond back.
This week's travel tip, it's all about being patient. In my travels, plans always tend to change. You want to do one thing but something happens and you can't get there because of traffic. Or there's a traffic jam and you can't get to where you want to go and all of a sudden you're an hour behind. And now your eight hour day may not be done because you had an appointment at one o'clock and you're late here but you want to see everything. So just the best thing you can do i think is Be patient. You see what you can see you can do what you do. And maybe don't plan so much in one day. You know, keep it limited to one area of town or just two things and know that you could have an extended lunch period or extended dinner period. And just use the nighttime you know, to explore a little bit more of the city. I just find that the more structured I have and when things don't go right. That's the hardest time to be patient and then he could really bother your whole trip. so plan accordingly. Have patience. Have a great day.
We just went hashtag behind the curtain and this episode has come to an end. I hope you got the right dose for your optimal life. Please spread the word about this podcast by telling to friends, share it on social media and visit the show notes on a doctor's perspective. net to see all the references from today's guests. sincere thank you in advance. You've been listening to Dr. Justin trust Claire giving you a doctor's perspective.
Transcribed by https://otter.ai