In an optometry clinic, what position is best to hire? Perks to not working in a big box store, online sales, focus on growth, Rx for kids, and how to motivate your children to be productive adults. Drs John Ormandos and Scott Colonna OD of Uppercut.
How and why did Dr’s Ornado and Colonna pivot from seeing patients full time to starting a consulting firm for optometrists?
What was their transition plan from doing everything in an optometry clinic themselves to delegating? Like most, optometry doctors are not trained in business so you learn by trial and error or try to learn from other people.
When looking to hire your first employee to someone beyond just answering the phone, (think optician, medical assistant, office manager) what position and order should that be? You are a doctor, probably not a great manager.
Reasons to and not to work in a big box store versus private practice?
How are Online Glasses and Contact Retailers affecting optometry clinics? There can be quite a price discrepancy between an online pair of glasses compared to going to your local optometrist… what else are you getting besides a pair of frames?
When you get out of school, you have to work even harder than you can imagine. Also, if you are complaining about seeing too many patients, what is going on? Why are so many people unwilling to change to be successful? Change takes work, time and effort but it’s the only way to get to the next level.
What do you do if your optometry staff doesn’t want to go along with the change?
When looking to hire a consultant, a lot of us especially the first few years out of school, we tend to get hung up on the cost of their service. However, if we reframe what we are paying for, it’s actually growth of your business.
Where do optometrists have the greatest potential to increase their revenue? For instance, dry eyes are a medical condition and we discuss how that could be a way to imporove your clinic.
If you can’t do retinoscopy to check a kids vision, you should learn. Are the devices that the staff use to get a base line of your prescription good for children and adults?
When marketing a new optometry clinic, is going around introducing yourself to everyone possible still effective?
When we are looking to hire a consultant, the big question you could ask yourself is: Have they been where I want to go… Have they done it, or are they just talk? Should you pay a monthly fee and a percent of growth or not?
We talk role models and what’s happened them: dads, football coaches and wall street.
This week we pinpoint how to be good fathers instead of just good husbands especially when you travel and have multiple businesses each. How to teach your kids to be exceptional and spend quality time with each. When you were raised lower middle class, and your kids are raised mid to upper and don’t know the struggle to have a nice house and car… how and what do you teach for motivation (work ethic and respect) for them to be productive adults?
Facebook: uppercut consulting www.uppercutadvantage.com
Dr. John E. Ormando is a senior partner at Uppercut Consulting and Westminster Eyecare Associates. He has his Doctor of Optometry degree at the State University of New York College of Optometry. Dr. Ormando completed a three month internship with world-renowned glaucoma specialist Murray Fingeret and a three month internship in Corneal Disease and Specialized Contact Lens Fitting .
Dr. Scott A. Colonna is a senior partner at Uppercut Consulting and Westminster Eyecare Associates. He has his Doctor of Optometry degree from the State University of New York College of Optometry Dr. Colonna completed internships in primary care and ocular disease as well as and infant and pediatric care.
Show notes can be found at www.adoctorsperspective.net/82 here you can also find links to things mentioned.