Learn 4 tips on buying and selling a dental clinic, how to sell the value of higher end products like dental implants (Dr Paul Goodman DMD also lectures on how to perform them), developing your own massive Facebook Group (Dental Nachos) and solid advice if you plan on having kids.
Facebook Group – Dental Nachos. How did he pick such a funny name and what can you expect in a group of dentists? One of the key rules is to play nice and you can criticize ideas but no personal attacks. Since competition is so fierce in dental school, it carries over into rival clinics in town. Which isn’t a good thing because the mom and pop, clinic in a house model is becoming cost prohibitive and there really should be more niceness among colleagues. MOTTO: sharing, learning, being nice and the dreaded “That’s so dentist”.
Don’t be so cheap, it will end up costing you more in the future. Know your limits.
Dr Paul goes over how great the technology and patient care is from a dentist, but a lot of the time Being A Dentist is not so great. He explains.
Dental school doesn’t teach you business skills so Dr Goodman is trying to give that advice.
A new dentist has challenges especially if they are wanting to learn how to do implants. It’s a complicated procedure and you need a mentor and guidance to do them correctly. The problem is that a dentist can be alone on their own island for a long time. Dr Paul is a heavy lecturer, trainer and mentor to other dentists about dental implant surgeries
Dentists don’t like to hear bad news, even if its true. See how he applies that idea with a pie graph of services offered and why you have to diversify into new dental offerings.
You have to be a little weird because we need people to have bad teeth so we can stay in business but at the same time we want people not to be in pain or have bad teeth.
When you offer a service (like dental implants) that can literally change someones life (they can eat everyday plus self esteem and all that) the price may seem high to them and you, but you have to change that because it’s an investment that will last a lifetime. Never has he had someone regret the decision to get an implant: only regret was “Why did I wait so long.”
How to Get Patients to Say YES to Implants? The reason so many dentists have trouble selling a patient on the value of tooth implants is because they talk science and not to the emotion and benefit. Dr Paul unpacks that statement for us.
Parenting Advice: Take trips with your spouse before kids because not only can you not do it much with young kids, you wont regret the money spent.
You can’t sell something if you think it’s expensive BUT you can sell an investment you believe in.
He teaches a brief way from John Koise on how to word and present your menu of treatment options to the patient and yes we can still be friends if you choose none.
Give your patients the option to say NO. Don’t assume anyone can not afford yoru care.
BUYING/SELLING a Clinic? He specializes in this part of practice as well. Near the end of the interview we get his top 2 tips for both sides of the sale.
One Huge takeaway, don’t buy a house until you buy your clinic first. As a Seller, when should you start looking to sell it and what do you need?
Paul Goodman, DMD graduated from the University of Pennsylvania School of Dental Medicine and did his general practice residency and hospital fellowship at Albert Einstein Medical Center. Dr. Goodman trains and lectures other dentists how to do dental implants. He is the founder of Rising Dentists Study Club and Rittenhouse Consulting, LLC – both in Philadelphia. Dr. Paul also has a massive following on facebook under the group name Dental Nachos. He has had multiple roles at the University of Pennsylvania Dental Medicine School and is still a dental attending. Lastly, his latest adventure is as a broker of dental practice on both the buyer and seller side (depending on how contacts him).
Show notes can be found at www.adoctorsperspective.net/73 >here you can also find links to things mentioned.