Get creative with event sponsorships and live events for leads. You can put your logo and branding on coffee stations, lanyards, charging booths and speaker notes. You can do a fun game at your own booth and people can win prizes.
Episode 21 get leads at live events is your host Dr. Justin Trosclair Welcome back to the mini sewed. Hey, but a month and a half ago now we have podiatry series, it was six weeks when 19 through 125. every guest was different, they all had a special unique angle from a muscular-skeletal to a lady who had a life-changing heart condition to some business coaches. So a lot of good information there. Whether you're a podiatrist or not, I think you really can gather some implementation ideas.
All right, well, today's show is from social media marketing, how to get leads and customers at events, we all know you got to know like and trust somebody right and meet somebody in person gets you there faster. So when you attend the live event, whether it's like traffic and conversion, or the FTC, an event that's coming up in September have an agenda especially like in this big marketing, you know, even what you're doing. And you might already have a coach of some sort. And you have clients and you know, you can behave clients there, we can have my meetups, you might meet up and have breakfast, and it's like an amp, a, maybe a small presentation just to support your tribe while you're there.
Also, you might know some of your clients or just your colleagues doing a presentation, you might go support them in that. And then you know, talking to them, letting them know that you're there and all that. And I know, the FTC did that with the Parker seminar, the fourth thing chiropractic Alliance, they had some kind of happy hour or something and just got it ready to get together. Talk to me get back on Facebook, you can remember who they were, yeah, that guy was cool. If I need to follow him more, interact more. Nothing.
If you're there to get leads, you know, this is the doctor podcast but just kind of think about if you're at a trade show a boat, show a health fair, go talk to the vendors and exhibitors, you all are all in the same boat, you all went, you paid to have a booth, go and talk to him, everybody's hungry for people to talk to each other. Now, if a real customer comes by taking a step back and let them try to get their business. But other than that they could be actual people you need to it might be easy, wait to get some good leads.
that doesn't even mean you have to have a booth. It just means Hey, you're there, go and talk to these vendors. They paid the money you may have been there before. It's just nice to return the favor. And always felt good. Even if another vendor came to talk to me. Because they know a lot of people to their business. They're trying to grow as well.
Think of a good icebreaker. Maybe you wear something unique. If you know you're going to speak to a speaker to have something planned. So you might say Hey, how are you a great speech? You know, here's a talking point, or you had an article about this or a podcast about that where you thought something engaging, you know, a bad icebreaker says, so what do you do? Right? You might have to ask, what's your favorite type of client? What brings you to this conference and it opens up these open-ended questions, right?
Now when you talk about sponsorships 20 somethings be like social media marketing, that's a huge conference, probably you may not be able to afford to have a booth there, right, you may not want to spend the time there. Because of all the planning and the staff figuring out what you're going to do, you don't have to do that a lot of these people is if your brand matches up, they got lanyard sponsors, they got charging stations where you know, there's like a booth, bunch of electric cords, plug your phone in. And then on the in the square in the middle, like at airports, you know, you have your your information there, you could have a class sponsor, which means for that class, your name and logo would be on the show notes, or the notes of the handout, the one o'clock show sponsored by a doctor's perspective podcast. And then they introduce the speaker, all the coffee area, again, you have your logo plastered on the coffee area.
Make sure you have a brand that's kind of known already. If you're brand new, that may not work. If you've been around for a while you've been advertising people recognize your brand, go for it, you know, I'm torn about this whole logo business.
Sometimes I think, just have a nice font logo, you can see that had some variations of my original logo were cursive and it's hard to kind of read for some people, it was like, let me change it. So I switched up to that honeycomb thing. And it's kind of cumbersome a little bit. So I was like I'm gonna go third reservation, and it's now no perspective written backward. So it's simple to recreate and do everything with it without having you know, like a spine or a treadmill or pair of glasses as your logo. It's like nobody gonna know that like how much money you're going to be spending to advertise the if you just had like a cool font that had a logo which looks to it, you killing two birds with one stone, in my opinion. So that's what I would do.
And fibers got a great place you can find a lot of stuff people can do that. Just cipher through them, find a lot of reviews and make sure the stuff that they're putting on their pictures and stuff that you-you like, Okay, so let's say you have a booth, you had a health fair, I doctor, dentist, whatever, PT. Don't be afraid to have silly games to get engagement. I mean, you could do cornhole or washers, you really could pop a balloon, I don't know that might be too much. Have a raffle, put your name and a half of your business card. Give me your email, I'll draw you in for a TV. And I bet everybody loves TVs in this small TV or something like that. A product demo works well, depending on what kind of company you have. I know chiropractors, we have some names, these demographics and servicing Geez, they get a lot of hate. But it's a way for people to stop talking to you.
And if there's a way to use that to break the ice. You know, there's something to that, I think maybe if they do a certain task and they complete it, and it's kind of hard to do they get a T-shirt or like a branded object that can coincide with the event that can be pretty cool to you know, if you make three sandbags into the cornhole boom, Wow, that's pretty hard to do. You did it, you get a T-shirt. People go crazy. Yay. All right.
Another thing if you have a podcast, and you're doing these events, you can potentially do live interviews at the event to see if they can hear it. My thought also is got one I haven't used yet. Like in China, when they do these tour groups, they have a little microphone that plugs into like a little speaker that's on your hip. And just so that they can talk a normal voice and then 20 people can hear him screaming, I haven't done it yet. But I would think that could be one way to do it.
If you're talking to people at a booth. You don't wanna get too crazy with it. But if you're having an event, like a fun thing that can hype up the energy people like What's all that noise? Okay, let me come and check it out. And then at the same time, you have one of your staff members, you know, trying to prep them for chiropractic or, at the end.
Last two pieces of advice. If you're at a seminar and you have a business that you know, you could grow through signing up coaching clients, or whatever, find out if there's a hashtag for the event, you know, Chamber of Commerce, health fair, hashtag, chamber commerce health fair, okay, maybe that's what's going on in your area. Awesome. Use it, post pictures throughout the day, put that hashtag, people going to notice it, because you're in the area, it'll kind of pop up more likely in your area.
Another thing, if you get really into it, you can do geotagging. I don't know all the details about this. But like, you can advertise just in this zip code. And it'll target all these different people that are in the zip code at the same conference. And if you have a really good offer that's very coinciding with the event, oh my goodness that I do then go gangbusters so they're like, definitely look into that. So there you have it. One more many sold in the book. hope you got something from this. We just went hashtag behind the curtain.
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