The first sale was in 2012 after two years of product development. He discusses his tragic ski accident story and how that was the catalyst to create these Hawkgrips IASTM instruments.
Fascinating story of how he was kind of forced into offering seminars and his now unique approach to continuing education for his tools versus how most companies approach it. Courses have been given at the white house, walter reed, delta force, Yankees, Mayo Clinic, Cleveland Clinic, Johns Hopkins and more.
Hawkgrips doesn’t want to be another “me too” of products; there are enough kinesio tape products. I only want to produce products that are better than what’s already in the rehab market or something unique. New on the market is a water based emolument called HawkHydro. HawkHydro will make for easy clean up so you can do muscle stim or kinesio tape afterwards.
Take good care of your customers and gain word of mouth- best advertising. Most proud of the relationships built over the last few years with clients. His advice on staff: Hire slowly , fire quickly. Mention “PODCAST15″ for 15% off all orders. Limited Time Only.
Dr. Mark Butler DPT works at select medical Novacare. All of his seminars and teaching experience etc are mentioned on the show, so listen to it.
The Technique of Hawkgrips IASTM started as a scar adhesion removal system but now the science is starting to show that it’s a neuromuscular interaction and change that is causing most of the benefits. The courses are set up as a problem solving course, as well as a technique course to learn how to hold and use the instruments, but practical application is built for you to learn concepts not cookie cutter blueprints.
A big term is mechano-transduction. A cellular response occurs when we sheer or stress the cell. The basic peptides of pain or mechano-sensitive.
Mark and I go in-depth into how and why the instruments work, based on science, theory as well as clinical experience. Movement normalizes, normalization of tissue causes a healing response (it gets upgraded) , changes in muscle tone balance out and this all equates to getting a much more rapid return to function. I highly suggest listening to the second half because it’s pretty much some great neurology overview and some new concepts about how manipulating soft tissue creates a neurological change and rewiring the nervous system.
Show notes can be found at www.adoctorsperspective.net/20 here you can also find tweetable quotes, links to things mentioned and the Travel Tip. Mention “PODCAST15″ for 15% off all orders. Limited Time Only.
James Patterson Collection James Patterson Black Book
Lee Child Jack Reacher series Lee Child with Jack Reacher No Middle Name
Brad Thor Brad Thor new book in June 2017 Use of Force
Tom Clancy Tom Clancy
WB Griffith WB Griffith
Ken Follett Ken Follett Century Trilogy Winter of the World , Edge of Eternity , Fall of Giants
Being fluent in Korean and for other reasons, he has a heart for the book Hacksaw Ridge and here is the movie too. Hacksaw Ridge Movie