Automated, ease and truthful reviews are key to business. Matt Prados of ReviewWave talks the do’s and don’t of online review, how to get 5 star google reviews and yelp reviews, can you use incentives and templates, EHR integration and how to handle negative reviews.
What started out as a digital marketing business 10 years ago, has transitioned into proprietary software 2 years ago that can serve 1000’s of doctors instead of just dozens. Matt Prados was specializing in maximizing conversion optimization on the back end of funnels.
Soon he realized that Reviews are one of the single most important ways to build trust in the community and have lookers turn into callers. 84% of surveyed people say they trust Online Reviews as much as Personal recommendations. The problem he found from analyzing all the practices he helped was that the best made manual systems to try and get reviews were only mildly successful at getting the actual reviews and offices tended to drop the ball and forget to do it.
What Matt has come up with is Review Wave. It’s a completely automated funnel with text messages and emails to encourage patients to leave a 5 star review. He has it integrated with most of the major players in EHR too. Now your staff doesn’t have to bother patients and be awkward always asking for reviews and making it streamlined.
Most of this episode we discuss ways to get online reviews on yelp and google.
What is allowed and not allowed? Can you do a raffle and contests?
Does the FTC allow incentives for reviews?
Do you give a patient a template or not?
If someone wants to give a 3 star instead of 4-5 star, can you direct them to a different mode for feedback?
How to handle Negative Reviews? Can you mediate outright liars? What about extortion methods?
As a doctor how do you handle negative reviews with HIPAA?
Why did google erase all anonymous reviews? How does having to put your name on the online review benefit you as a business owner?
What is selectively targeting reviews mean and why is feedback loop controversial?
Just because a patient had a bad experience at a restaurant or doctor’s office that they spent money with, doesn’t mean they really want their name all over the internet publishing their bad experience.
Future casting the future of reviews… maybe its VR.
We discuss creative ways to use your reviews for marketing.
www.reviewwave.com They have deep integrations in software for Chiropractors, Audiology, Dentists, and Orthodontics… not to mention they can connect to other CRM softwares.
Free trials, no set up fees and month to month.
Books: Tim Ferris Gary V, Robin Sharma (The Monk Who Sold His Ferrari) The Surfer The Monk The CEO
What don’t I know, that I need to know, so I can go from where I am to where I want to go.
Reviews need to be real, relevant and good.
Show notes can be found at www.adoctorsperspective.net/92 here you can also find links to things mentioned.