Marketing is vital but even more so is having that high level strategist blueprint to guide all decisions. You need an innovative approach and he has a diverse background to share. Find out what your customer’s pain points are, then deliver a solution. Plus we spend some time on how we can support our kids in their endeavors.
Audio engineer, serial entrepreneur, business strategist, marketer and a chef since a teenager. Marketing came as a necessity to learn because of having so many businesses over the years. Our guest today is Shane Frisco. The companies we talk about today are: SoshoLoco (think social-loco) (also direct for chiros ) for local businesses, FunnelCake – build funnels for people, incufire.com – idea for business but not sure how to bring an idea to market, strategize, gain traction, momentum and to scale it. www.Shanefrisco.com Also he is all over facebook.
He started learning marketing in the 80s at a young age, back when flyers and billboards were popular. He loves that the internet has leveled the playing field for all size businesses. Instead of paying for 100,000 eyes to see an ad but only 100 really cared, we can now just focus on the 1000s that are interested right this moment.
Who are you looking for as a customer? What is going on in Their Head and Their Pain Point?
Our email campaigns should be walking a customer through a process so they ultimately become a paying patient. That starts with a segmented email list so you can laser focus the message. People are in a different segment of the Awareness Cycle and the Buying Cycle which is why the strategist mindset comes into play.
Pay per click on “Optometry Chicago” search term will be way to expensive. What’s the alternative to have relevant searches but also affordable? How many landing pages are enough?
Does the message your craft need to change if you are in Philly vs NOLA vs ATL?
Ads, pictures, copy are important but it all Fails in importance to the pre-work aka the Strategy behind everything you are doing.
Do you have to hire someone for high level and implementation or can you do some on more on a budget?
Strategy First! Then start implementing. He gives us a mock example (that any good ad agency should do) of reverse engineering how much money you want to make in a year – all the way to how many leads need to be generated – what percent click, download and of course making the sale percentage. One thing that separates Shane is that his company can teach your staff how to sell better so you aren’t wasting the money invested into marketing.
Your marketing and landing pages should really be setting you up to just show that you are the person to give money to because they are already convinced that what you and others are offering is the key they need.
Shane belives in download this PDF type of service, but why does he not just provide the winning download for you? He likens it to taking pills for a headache, tune in to hear this great answer.
Mr. Frisco is a seasoned chef and he tells a motivating story about how working in a restaurant at 11 years old set him up for a career that has been greatly influenced by food sales.
Another great story is how his 7 year old daughter actually has made a viable business. We discuss how to encourage our kids to be entrepreneurs or at least crave knowledge while growing up. Let your kids gravitate what they are naturally interested in, then empower them to explore it more.
What is an Innovators Mindset and why did he stop reading books?
Check out funnelytics.co for a free funnel tracking website too.
Show notes can be found at www.adoctorsperspective.net/83 here you can also find links to things mentioned.