Your income does not have to be tied to patient visits, cross promotional marketing tactic, a new take on goals, best way to take vacation, cash practice tactics and how the ego matters. Dr Josh Wagner Patient Mastery
In this new era of patient care where everyone doesn’t have unlimited insurance access, there is a right way to do a cash practice that isn’t about “hard closes.” Have conversations with the client that builds credibility and perception throughout the whole profession in a better light. Your income does not have to be tied to patient visits.
He noticed a couple reasons why certain clients weren’t getting the desired results and implemented ways to keep you accountable . How to listen, how to ask questions… not memorize this script and magically cash practice is successful.
Are your patients saying, I want what your offering, I want to pay out of pocket and I want to refer my family? Do you believe it when Dr Josh says lots of his clients have 90% or more new patients start care? Have you ever had a new patient refer someone before even getting their first adjustment?
What is the new patient Investment game?
Whats worse: wasting your time on patients that don’t start care OR the hit to your ego with that perceived rejection? What can you do about it?
Who in your community has leadership, authority, social media following that you are able to do cross promotions with them. They can be in healthcare or not. Dr Wagner discusses different aspects of this as well as the mindset you have to have if this type of marketing will be beneficial for both parties.
Neediness and just trying to fill the clinic will be obvious to the patients and be a deterinent reagardless of the message you put out there in advertising. Be careful about running after the next shing object, you will find that it doesn’t satisfy.
What is his view on drilling down on goals and targets versus why and what is the intent of these goals and targets?
Great advice on how to take off work for a full week plus an ideal work schedule.
nothing is a done for you service, you have to do the work
breaking patterns is not that easy, and sometimes you need a 1on1 coach to fine tune your speaking skills
when patients don’t start care, whats worse-time lost or the hit to your ego
in person, email or social media: cross promoting with leaders in ur community is a Ninja Marketing Skill
what is your agenda in creating a goal: not your coaches, parents, society
Neale Donald Walsch 3 book series Conversations with God living a purposeful life and he learned a lot about chiropractic actually from this book
Show notes can be found at www.adoctorsperspective.net/32 here you can also find tweetable quotes, links to things mentioned and the Travel Tip