Dr. Jenny Li has experience in 3 countries, opened a clinic as a foreigner, carved out a niche, social media strategies and plunders, her body building passion, 5 year goals and how to get your own ideal clients and being unique to your competition.
Dr. Jenny Li attended Iowa State University then Palmer Chiropractic after spending her first 13 years in china and moving to America with her parents and becoming a citizen.
She did an eye opening mission trip in Peru with Liam Strobel. Spent a year in Hong Kong (not the greatest experience but a great political chiropractic organization) and a year at a huge clinic in Singapore. Only four professions can use the Term Doctor in Hong Kong and chiropractic is one of them. Singapore is a clean, safe and the most expensive city in the world. Dr. Li discusses the ups and downs of working as an associate in a foreign country. Describes her own journey in opening up a clinic in country not of her own as her first personally owned clinic, luckily they pretty much all speak English.
Dr. Jenny Li goes into detail about a couple gaffes that cost her a lot of money during those first 6 months and how she dug her way out. We spend ample time talking about creating a niche in your community, how to find your passion to get that niche, how to build your own brand, detailed social media strategies (including video), networking groups like bni.com, compares a restaurant referral to doctors office and more.
She goes into detail about how to carve your own pie of ideal clients instead of going after the crumbs. Who are your ideal customers, where do they hang out, how do you access information, show up where they hang out (physical and digital).
She and her husband (also works as a Chiropractor in the clinic) are both award winning aesthetic body builders. They are the in the process of being the official clinic of NABBA (National Amateur Body-Builders’ Association) and she was the first chiropractor to compete in WFF (World Fitness Federation). She talks about her 3 competitions in one year and her reasons to not use steroids. Also, what are common injuries to body builders and a good angel to appeal to those patients.
Why did she choose to focus on Dr. Jeff, her husband, as the Picture of the clinic. Learn her view on year long plans versus say a 12 visit plan. Would she recommend working abroad, starting out on your own directly upon graduation or work for someone else? Work on yourself and learn what you really want, how to be super authentic within yourself; shed that false self. Get your doctor skills on point.
She goes into detail about how to carve your own niche pie of ideal clients instead of going after the crumbs. Create your own pie. Stay tuned to the end for her inspiring 5 year goals, views on the type of and how to hire a coach (doesn’t have to be a chiro coach) and the future of chiropractic.
Less injury and quicker recovery with chiropractic, spine in optimal condition.
Show notes can be found at www.adoctorsperspective.net/24 here you can also find tweetable quotes, links to things mentioned and the Travel Tip
Sometimes it takes time for a patient to understand why they would come to a doctor without pain
People like flexibility and getting what they want]
How are you different from all the other On Fire chiros, pt Od’s etc in your town
Look for a coach that has actually been where you want to go.
Be the lifestyle that you want to attract as patients. Practice what you preach: fat Doc, Smoking Doc
Her and her husbands clinic website Sgpainsolutions.com Instagram and Facebook: drjennylidc
Hootsuite or Buffer