Can doctors use Pinterest to find clients? Rose Guthrie thinks so. We discuss Pinterest strategy, do’s and don’ts. Also we spend time on GDPR, Facebook Custom Audience changes and ways to divide your time as a wife, mother and entrepreneur.
Rose Guthrie hails from the UK and is coscheduler and convertkit certified and is a clickfunnels user and Funnel Hacker Live attendee. She closes 50% of her business from Pinterest Leads. You can find her on Social Media: rdoesdigital and online at www.rosiedoesdigital.com
The UK GDPR guidelines to be compliant are a little murky to the professions. Ask 4 lawyers and you might get 3 answers with some similarities but also some differences.
How does knowing the numbers of your Facebook Custom Audiences allow you to manipulate the system? Confused, we are too.
Rose went to Funnel Hackers Live 2018, Russell Brunson’s event and Tony Robbins spoke too, and she thought she would come away with a better clarity and strategy. Instead she had a mind shift from being self-conscious to realizing, it’s not about me – it’s about doing the best for the client so there goals are met. Also how a tur story can about yourself or client can really impact your business. Remember that you have the skillset to help clients reach their goals.
PINTEREST 101. Are you ready to learn some strategy and how a doctor’s office can use Pinterest for 2018 marketing and actually get clients and build a reputation? Pinterest is still a Blue Ocean.
Pinterest was once a digital mood board (pinning things you want or like) to now its like a visual search tool and people use it to browse what they want to purchase later on. You have to answer before pinning a picture, what would be ideal prospect be searching for. Don’t forget to put some branding information on the picture and in the subtitle, otherwise even if it goes viral, no one knows who its from originally. Pinterest people who are looking to shop and pin a picture, well 80% tend to follow through and order.
Rose also describes how to combine a blog post, picture, facebook and funnels for a well rounded marketing effort. Be impressed, she has closed 50% of her business this year from pinterest leads.
Remember you don’t have to be on all platforms. Pick the one that resonates well with , that you can put the time into and of course where ideal clients are… master one then expand.
As a mom of 2 and one on the way along with being a wife and an entrepreneur, listen to how she sets up her day so she can get work done and fulfill the other roles. She also has a powerful story about her son and what he said which was that OH NO moment that her priorities are out of sync.
Mentor she likes: Rachel Peterson
Creative Picture Software: Pic Monkey, Canva, AppSumo or Adobe Illustartor
Book: Think and Grow Rich by Napolean Hill
Show notes can be found at www.adoctorsperspective.net/78 here you can also find links to things mentioned.