Pet Peeves with marketers and clients, how to not discount and get high quality patients, best length of video ads, why and how to interact with commenters, how he keeps a strong marriage PLUS he is a great story teller. Chris Burfield of VanBurf Media.
Sometimes you can get the best advice from a 2 time college fail out. That’s Chris Burfield but what was a disappointment at the time turned into him working as a chiropractic assistant. He excelled at getting new patients via screenings, outside talks, internal referral programs and marketing online that he eventually left that job to teach others how to market online successfully. Now that Facebook© is eating up everybodies dollars and he has been doing it for nearly 10 years, he created an ad agency VanBurf Media.
What are Chris’ Pet Peeves with Marketers AND What do we as Doctors need to Watch Out For?
What is a FB Group Lurker and why is that such a good idea?
Burfield tells great stories to explain a lot of his tips and tricks and what to watch out for in Facebook Marketing? Like- how does someone get a “balance” on ad spend?
What type of Scum keeps your money and doesn’t deliver what they promise?
Why does $19 exam, xray and adjustment packages on social media deals Drive VanBurf Media Up the Walls?
Edward Bernaise – listen to the story about this guy. Unbelievable the skills this guy had at creating nationwide propaganda. When you compete on price – it syphons all the profit out of an industry.
Don’t race to the bottom on price when online marketing. Create Value and position yourself as an expert and get results, that’s how you don’t get patients based on price alone.
If the Chiropractic Adjustment (or whatever your core service is) is your core treatment, then should that ever be discounted?
Video Ad Campaign can be $0.01 cents per view and for $300 can get 30,000 impressions per month. Listen for all his MASSIVE tips to make videos that will be watched, your number called and emails given to get Real Paying Clients.
Should you interact with people who comment on your ads? Are canvas ads worth it? Chris Burfield actually Gives you a Script to help you interact meaningfully.
Lead ads filled out direct in Facebook or do need to send them to a Landing Page?
Youtube videos embedded or upload direct to FB? What’s the SweetSpot for video vs Live video according to Chris Burfield?
How to retarget an audience? More importantly, what do you use to get them into your office with the retarget based ads? Transcriptions… let FB do it for you (pros and cons) or pay rev.com 85% of Video on social media is viewed with NO SOUND.
He shares a touching story about his father and the power of physical therapy and the wariness of taking some medicines.
Secret to a happy marriage: They both let each other be who they are and constantly say I love you.
ColorPop for black and white photos with a splash of color
Werbly to make a still image have an animated object
Robert Ciadini PreSuasion
Joahna Beriger Invisible Influence
Podcasts: Perpetual Traffic, Tim Ferriss, Heart Soul and Hustle, Social Media Examiner
Vanburfmedia.com wait 3 seconds for a free Facebook Marketing Course through Facebook Messenger
Although Chris Burfield never became a Chiropractor himself, in 2003, he opened a Chiropractic office of his own with a business partner who was a Chiropractor. Within 7 years, Chris built that office into one of the most successful practices in the state of Texas through strategic marketing. In 2010, Chris sold his half of the practice to his business partner to pursue the next chapter in his life of teaching online marketing strategies. Chris rose to prominence in 2010 after establishing himself as one the foremost experts in marketing within the Chiropractic profession, and in 2015, established VanBurf Media, a Digital Marketing Agency that helps business owners and entrepreneurs generate more leads and sell more products and services. Chris (CEO) is currently the host of Propaganda Marketing Machine, an online show highlighting strategic marketing strategies that can catapult your business to the next level.
Show notes can be found at www.adoctorsperspective.net/68 here you can also find links to things mentioned.