If you like manufacturing secrets, and you have a passion to learn about bone broth protein for specialized diets like autoimmune disorder and paleo, then Matt Field of Primal HN will delight you. He details how he made it and what goes into expanding flavors and new products.
Did you even realize you could create a drinkable powder protein drink that actually started out as bone and soup? You don’t want to miss how heat and air at just the right time can allow this process to happen.
Did he spend millions to build out a factory? When it comes to outsourcing the manufacturing, how did you guarantee things are dairy free, non-GMO, soy free, gluten free and more?
The key to hiring remote employees, what is Matt Field’s Perspective. Prices, Productivity and Project Completion.
This Grass Fed Bone Broth Protein is ideal for people on the Paleo diet and those with Autoimmune Disorders. When your diet is limited because you feel horrible if you cheat, this is a product to consider.
We discuss what else he is eyeing to produce over the next few years. It’ll surprise you.
Adhering meat and bone, enzymes that break it down and then dehydrated and taken through a granulation process so it is powder and drinkable. Why do they use granulation vs silica?
Are there Paleo and Autoimmune Certifications?
How long do you have to stick to a “diet” before you see a big change and it becomes a habit.
Why use Carob instead of chocolate?
When comparing how much protein is in a serving for several products, a big thing to look out for is How Big Is The Scoop? Take a listen to find out why that matters.
How does coding your ingredients allow you to hide sugar in your products?
He loves SEO search engine optimization via blog posts because it is the long game, especially for phrases like bone broth.
Mr. Field’s key to a great marriage is taking a “vacation a month.” It’s not really a vacation per se so take a listen because you can easily implement this in your life.
Is answering every email a sign of success? How do you get laser focused on work when you work from home?
Steven Covey: Seven Habits of Highly Successful People
www.adoctorsperspective.net/primalhn use CODE: primaldoc for 10% off
how notes can be found at www.adoctorsperspective.net/67 here you can also find links to things mentioned and the interview transcription.
If you want to dive even deeper into bone broth and you enjoy reading, visit cognitunes bone broth benefits article
Justin Trosclair 0:02
Episode 67 bone broth protein for paleo autoimmune disorders. I'm your host Dr. Justin trust Claire and today we have Matt fields perspective.
Join 2017 podcast Awards Nominated host Dr. Justin Foursquare as he gets a rare to see him look into the specialties, all types of doctors and guess plus marketing, travel tips, struggles, goals and relationship advice. Let's hear a doctor's perspective.
Hey, America, y'all ready to pay some taxes? Here we go write that check or auto debit. The more zeros you pay, the more income you earn. Just remember, it's all about mindset. Hey, you help somebody right through your taxes. All right, I'm just trying to be positive about this whole situation. Well, regardless of politics, today, I want to share with you a quick if you are looking for a way to use this needle as acupuncture book, you might want to look at a doctor's perspective, net slash he pins That's right, we're not going to use needle jack gotta get something other than you might as well get the electric acupuncture pin. It's like a portable 10s unit. Except you know those pads, you put them on your muscles in a contract. Somebody feels good. This thing has a tip like a ballpoint pen, and you can stimulate those acupuncture points with that. So it's battery power. All right, that's a doctor's perspective.net slash Ethan as always, check out the T shirts, write a review. And we're always looking for new guests. New Series dentists,
doctors, especially like
Justin Trosclair 1:28
a dental implant. Those are kind of cool looking at Instagram. During the acupuncture series you probably heard me mentioned a few different affiliate products one was primal health and nutrition. Well guess what? Today is the episode I want you to know if you go to a doctor's perspective, net slash primal ah n primal h in promo code primal doc do see so primal Doc, you'll get extra 10% off. Today's guest is Matt field. Okay, if you ever wondered how they make a protein powder, especially one that's more from my bone broth and soup? This will be surprising for you. He goes through how that works. Like did he buy a multimillion dollar plant to build all this stuff out? And misnomer. This is more for like paleo and big time for autoimmune diseases. Because I was like the other certifications like how do you know it's such a limited diet? So what are his plans in the future to expand into other products and the way he figures that out flavors, etc? is pretty cool. So if you're interested in manufacturing, I think you're gonna like this episode, plus the general knowledge that you are going to get. So a doctor's perspective, net slash six, seven, let's go hashtag behind the curtain.
Live from China, we got a great guest today, he created a pretty unique, I would say bone broth protein that I was very curious about. So I wanted to get him on the show. The company is called primal health, nutrition. And it goes all the way from Utah. Welcome to the show, Matt field. Thanks for having me. Appreciate it. Absolutely. Well, my first question would be what made you decide to create protein products to begin with, and then have all the ways that you could have done it using like bone broth? And and what's the what's the backstory?
Well, I actually graduated from college in 2010, when nothing was happening, economy was in the US. And so we had to kind of, well, I looked around for a lot of jobs. But eventually I decided to work on some consulting. And one thing led to another found myself in the raw vegan protein industry. So I, I started getting really familiar with the supplement industry, industry, particularly protein. And one day after a family reunion, my sister came up to me and she, she has an autoimmune disease, rheumatoid arthritis. And she told me that, you know, you make all these proteins for all these companies plant based and that this and the other, why don't you make a protein for me that I can actually eat. So I, I didn't even I really didn't know that much about that paleo or a tip or anything else. But diving into it, I learned that I already lived some of those some similar principles and, and learned that there was a pretty good market for it. So I decided to pursue that and put some things together, send it over my sister she taste test, it didn't cause any issues for and so she, then the rest is history. So we started the company and where we're growing each each month each year. So when you're
Justin Trosclair 4:27
when you're developing like a bone broth, and then it turns into a powder correct.
What we use particular it's, it's a, so it's adhering meat and bone. So you'll have a it's the bone broth, and there's a
grass fed. And so what they've done is they boil it in enzymes, and it breaks down and then they dehydrate it into a powder form. And then what we do specifically over here, Primal health and nutrition is we take it from there. And we do about process called granular
because the this type of protein doesn't mix very well and water. And so what we do is we take the protein, and then we we a mixture of some of the protein in water and filtered water, and then it's put in a big VAT. And as they as there's a huge proof of air that goes through it lifts it up, and then it sprays some of that some of that water protein solution on it. And it makes it lighter and easier to mix into the drink. So that's the process that we do. And that was that's one of the things that makes us a little more unique, but
not to mention helps for manufacturing purposes, because otherwise they'd want to put something like silica, or something that's not natural, in the product help it's go through the machinery, but since we do the regulation for the for the for the ability to actually let it mix better and water. And it also ended up helping with the manufacturing. And so that's that's one of the things that makes us unique.
Justin Trosclair 6:05
Is that something that anybody could kind of figure out or do you have to
it's, it's a laborious process to come up with the right, you know, the right amount of water and to do the solution, and then the amount of heat that you put in when you're running the simulation, the amount of air pressure that lifts it. It's, it's it's tedious, but you know, yeah, you'll work hard and flavors
Justin Trosclair 6:30
in there. nobody really wants to be drinking a bone soup every day. So you had to like create flavors as well.
Yeah, exactly, exactly there is that we do have the natural and that with the organic superfood blends. So that's for those that are in the elimination phase for the AP folks. But those that are, you know, ASAP friendly, we do have a little bit of stevia in the in our vanilla, banana and our church chocolate. And those ones are those ones you can drink straight from, you know, just water. So,
Justin Trosclair 7:02
so when you decided to I guess when I guess I would call it niches down to like the Paleo the autoimmune protocols, that the specific carbohydrate diet type things did you have to get, like super certified by these organizations and go through like some kind of process or how that work right
now there's, there's no certification that currently exists for, you know, paleo or whatever. So if you ever see like a paleo seal or a seal, it's usually just created by the company. Something is a little unique to us, though, is that we, we spoke to the autoimmune paleo gals. And they told us, you know, a couple different things that we should do. And then we just followed that. So, but again, there's no there's no actual certification yet. I imagined that'll come. But as of right now,
Justin Trosclair 7:52
no. Okay. All right. So that in the reason you guys went non GMO, no dairy vegan, and all of that is because for healing so people can
Yeah, this this isn't this one isn't vegan, but we were working on one that will be vegan and ASAP and paleo and the whole bit. That's, it's a, it'd be a pumpkin based protein, as opposed to, as opposed to the bone the bone broth and, and hearing me, but the the objective with AP and SCD diet in general is to heal from the inside out. And to give an example, my sister, with her Rs, she, you know, she did what most people would do. And she went to the doctor and said, Hey, I'm in pain, I gotta figure out how to overcome this. And so and you know, you're a doctor. So it, you can get prescribed a lot of different drugs just to overcome the different elements associated with Rs. And so she, she, she went through all through all through that, but in time, the medication is one of the working anymore for her. And so they hadn't been switch up medications and do all these different things. And it just and what really triggered it is what she told me is what she does CrossFit and skinny sample at the time, because she just couldn't, just couldn't keep the weight because of her disease. And so she was working out and she looked up at the board. And she noticed that some letters were missing from, from the workout, and just scared to death. And so she went home, and she read something on the side effects that said something along those lines that, that that could that could happen. And it just, you know, scared her straight. And so she decided to try something else. And so that's what led her to trying this more natural approach. And after about two years, she got off the majority of for medication, I think you said all the medication, but I don't want to, I don't want to put words in your mouth, but I'm pretty sure she got to follow her medication, just from living that diet. And so it it's a IP is probably the strictest diet there is but if you can, if you can live it, you can begin to really heal and see the results in life. And now now if you see her now she's stacked she's buff, and not the same skin sister I used to have. But now she's now I'm afraid to beat me up. But she's she's much better. You know,
Justin Trosclair 10:17
we always say that is a lot is I always say this is if you can heal something, or if you can stick to a diet that is going to help benefit you, you can see so many things get better. It's just that it's usually hard. And we quit, you know, we get the birthdays, we get the Christmas and all of a sudden we're like I forget it, I I quit and then you get a relapse. And then you start realizing like, all right, I really got to get off the dairy, or gluten for more of a long term situation and
well and to get better things on that the a lot of the reading I've done is they suggest if you can make it past a six week, the six week marker, then you're in a lot better shape than your body really begins to adjust and, and you're able to kind of take on the dial a little bit more. For me, when I've toyed around with this, it's I just implement a portion of it in my day. Because my wife hates hates it when I try new diet. So and she still wants to live. And so there's certain meals that will pick that I'm going to eat normal, quote unquote, and but then the rest of the time I I live according to die them following and and that's, that's a way to do it too. And still kind of live the life that you've that you usually live. But for those that are trying to eliminate pain, I'm not I'm not facing any autoimmune disease, right. And I'm not facing anything that's terrible like that. And so I don't think you can, I don't know if you'd be able to do that same thing I do when you're trying to transition from pain to know pay. So
Justin Trosclair 11:42
yeah, exactly. I think we're in a different boat when we're experimenting with, let's just see how I feel. If I go paleo or you know, any other options out there, yeah,
yeah, for sure.
Justin Trosclair 11:53
When we're talking flavors are we're talking, adding new products completely to your company, you have like a process that you go through to determine what is a good flavor? Or should I go into, you know, get out of the prob not out of the protein, but just add a completely different product and expand the line?
Well, when it comes to ask the first question, when it comes to flavor, you kind of want to go out there and see what people are already doing what people are interested in, not to mention, you can go on, you know, you could probably Google and say what are the most popular flavors out there. And then you can base it off that people are going to be drawn to one flavor. And other if you decide to come up something wacky, I mean, they're not going to be that interested, they want something that people recognize, you know, but
Justin Trosclair 12:32
nobody wants Kiwi strawberry protein, yeah,
yeah, probably not going to get more. But, you know, the, then once once you determine the flavor you're going to pursue, then you have to, then you have to make it work with whether product you're trying to do so for for us example, you know, for, for example, we have the church chocolate, now, if you're living a happy day, you can't have chocolate and cocoa, that been is going to cause you inflammation. So we had to use something else in place of it. And it's common know that, if you use a care of in place of care of doesn't cause that issue. And it still provides a fairly chocolate flavor. So we did that, and then we and then we flavored it from there. And then we were going to come up with a vanilla right off the bat. But we couldn't find something that would take the vanilla in the best way. So that's why we developed the vanilla banana. And so the bananas take helps take that overtone of the protein away and makes it tastes a lot better. So that's a bit of process when you're trying to determine the flavor. But and then your next question was, you know, how do you determine if you're going to bring in another line, and you know, you can look at the trends all over the place. And then then convenience. And it really just depends on what your strategy is from there. You know, bars, we're working on some bars that we're going to come out with, that's the convenience element, you know, there but then we want to start working on different types of, you know, if you're coming from the, if you're coming to the AAP diet, you're used to having, you know, some pasta sauce in the evening, and now all sudden you can't have tomatoes, you can't have gluten, you can't have you know, all these different things you can't have, you have no idea what to eat. Yeah, and so we want to try and bring where the the objective in the coming years is we want to start bringing that kind of those kind of foods that are aap approved by experimenting with, you know, approved ingredient ingredients to make that possible. And that that'll be a process that'll be that'll be pretty difficult. And that's why we start with based products like a protein or bars and things like that. And then we branch out from there. But it's it'll be a process. But at the end of the day, it'll it'll pay off wealth, not only for us, but specifically for those that are trying to live those diets and transition successfully into them.
Justin Trosclair 14:43
Yeah, does that mean you'll have to like expand your manufacturing and like buy all new equipment to make bars or do you can rent that kind of stuff?
Well, the nice thing is you can use contract manufacturers. And so I don't we don't have a facility ourself, we have a we contract a manufacturer to run our product. Oh wow. And so they have all you know, they're GMP certified, they've got the all the different certifications, if you want them to have a non GMO certification or non GMOs little more specific, though it has to be product specific. And then it has to be based on what the what the manufacturers doing. But then know organic certifications, coast certifications, those can all be obtained by the contract manufacturer, and then you bring the product there and they they figure out how they're going to do it, you just pay him was called a co packing fee. And, and they can what they call it's either toll it where you buddy ingredients, and they do it or they do a turnkey, where they do everything. And so that's how you're able to kind of get around that big barrier of buying $500,000 worth of equipment that you may potentially use for a brief period of time, especially when right now we're doing powders, powder filling is easy. But if you decide to start making a pasta, you gotta go to a completely different manufacturer, and you know, all over the place, wherever, wherever you can be accommodated.
Justin Trosclair 15:59
So you just gotta send an email, watch your inventory, and say we need another 20,000 bottles of cherry chocolate. And they're like, all right, you're in the list, you're on the waiting list. Exactly, you'll get an excellent,
yeah, they'll they'll put you on the put journalist. And in our case, we do a totally process. So we have to buy all the ingredients. And then we send that over to over to the manufacturer and they they mix it like batch and I put it into the, into the bags and everything. So are not bags, but the bottles.
Justin Trosclair 16:27
Yeah, well, this is interesting to me. Like, you know, one of the things I enjoy doing in clinic was asking people, if you were to ever come in as a client be like, so what do you do with like, wow, and I probably pick your brain for several sessions. So how do you even get the stuff? That's just interests me. And like, one time I was looking to say, you know what, there's all these organic superfoods like, you know, wherever you sourced yours, as like, Okay, this is amazing. There's all these products. And then some companies have like 20 vegetables, one of them has like 40, sometimes the organic, sometimes they're not as like, let me go online, let me see if I can source where these people are getting it. Because you know, sometimes they'll say, this blueberries from Germany, some German company, so like, let me go to this Germany company website and see what they have. And like, Oh, my gosh, overwhelm Yeah, don't even know where to begin. Well,
it was like, I mean, gosh. And that's the thing, too, is when you when you run into things like that, when they when they have a super for, for example, our super food, we actually source all the ingredients individually.
Justin Trosclair 17:25
Oh, my God, what
the, you know, there's some places where they've got you look at the ingredient panel, and they've got, I don't know, like you say 4050 different ingredients in there. How on earth? Are they doing that? And the answer to that question is, is the manufacturer they do what's called pre blends, and they do these pre blends for many, many customers. And so they they do do all the sourcing and bring it in, but then they say, Hey, we can do this and throw this in on your product and do this on your product? And do you want to do this, this and that. And then they just sort of choose from what they want to do. And so, I mean, when you see stuff like that, unless it's a pretty large company, and you think that they're probably doing on their own, if it's a smaller company, I would bet that they're doing a pre blend. And that's what that's what's making up their their formula.
Justin Trosclair 18:08
When you were talking the supplement business, the protein business, are there any misconceptions that we should be aware of?
Justin Trosclair 18:16
things to look out for? Well,
yeah, I you know, when you're looking at, when you're watching the labels, probably the biggest one that people get tripped up on all the time, is the amount of protein that it's in one serving of, of protein powder, or the amount of nutrition associated with whatever they're doing. If you want apples to apples, make sure you're looking at how large that scoop is, and what else is can found in there. Okay, because I've had a lot of clients that will come to, well, when I was doing more the consulting bit of things, when clients would come to me, they'd say, hey, I want this much protein this much, how big is the serving size, so I don't care just long to meet suspect. And you'll it gets pretty ridiculous. If you look, there's some proteins out there that say 50 grams of protein and their product. I mean, they're, they're, I mean, they almost got a cup where the protein you have to put in your shake in order to make it work, you know, it just doesn't make it good luck. So it gets pretty laughable. What we've done at our company is we've just kept it at 1515 grams serving. And, you know, if you if you're putting, you know, the number of we've actually done a comparison on on some of our things and said, if you use their scoop, based on the amount of protein we have, this is what the result would be in ours always blows everybody out of the water, because because of the ingredients for us. So it's, it's kind of interesting, and that's probably the thing that trips people up the most is they look at the amount of protein rather than the amount of the actual, the actual amount of, of powder that they're scooping in their into their drink. So
Justin Trosclair 19:51
how does the sugar really do? I'm guessing and yours is probably not that much. If there's any sugar at all, because it's
Yeah, there's like a smell outside. You no outside a natural occurring fructose, that are in the ingredients that we have, there aren't any there's no sugar that's added. But you know, a lot of companies can get around that if they put different ingredients. If they decide to code it as, as a flavor or they coated as
you know, if they coated as a blend, they can fit in there without actually having without actually having to lift sugar. There's some funny little tricks you can do and still be okay with the FDA that people don't realize, and that's something that you have to watch for. But I mean, it's I wouldn't even make it into the sugar line. Well, I mean, for example, yeah, the you know, I mean, if you once you do the testing of the product, you'd have to list the amount of sugar that's there. But they may not say that they may not have the actual word sugar in there, if that makes sense. Gotcha.
Justin Trosclair 20:56
Yeah, when you're looking at the ingredients, this It wasn't like sugar protein. Yeah, exactly. And so and,
and that's, that goes back to, you know, some of these processing agents that manufacturers use, a lot of times they'll put you know, a ton of silica, or, you know that there's a lot of different processing itself, because the one that's most used, but when they're doing that for a pre blend, or a or a flavor, or you know, a bunch of different things like that, then they can they can put silicon there, and you're never going to know what's in there. Unless, unless you call the company and ask them, because they don't have to list it if it's within that ingredient. So it's kind of it's kind of funny how sometimes you can sneak by with that sort of thing. But I just want to say shady, we don't do that. So
Justin Trosclair 21:41
there we go. caveat, dude.
So you obviously market one of the things we like to talk about on the podcast, you're not a doctor, that's okay. You have a business, a supplement business, we all market. We're all on Facebook, trying to get patients and Google what's what's one or two ways that you've marketed that has been really successful?
Well, the probably the most successful thing that we've done, and that I'd encourage everyone to do, it's, it's the long game, but it's your SEO, Search Engine Optimization. And that, primarily, if you want to get some places with content, doing a lot of blog posts doing, you know, and then there's a certain way in which that's supposed to happen to you know, make sure you're tagging them in a certain way that you should really, I'd recommend going online and looking at just a beginners, how do I do SEO and begin working there. Because even if you don't have any budget for it, you can sit down and you can write, and even if you're not a great writer, write the best you can. And the search engine is still going to crawl your website. And it's going to locate those keywords. And it's going to bring people to your bring people to your website and eventually generate sales. But in relation to that, you just want to make sure there is a path to your products on the on that blog, if you actually want to sell it. So SEO, I think by far is going to give you the best bang for your buck in the end. But if you're looking for some immediate sales, then you have your your PPC or your pay per click, and that you can use your Facebook you can use through Google being those sort of things. But it can get a hand pretty fast. So I I'm always I'm always careful to don't just jump into that. You can jump into SEO, but don't just jump into PPC or you'll find yourself with some empty pockets pretty fast. So
Justin Trosclair 23:30
you know, I was looking at a little podcast one time and there's about you know, LinkedIn. There's lots of like loyal LinkedIn people like not everybody's on it. But the people that do it. They're super into it. I was like, You know what, let me let me put a little money on there for the thing goes from my book or something or the podcast. That money went quick like Facebook, you can monitor it, you can watch it, you can pause, switch, all kinds of things. I felt like LinkedIn it was here's $15 before 24 hours was up was like, Whoa, where's the what? Oh, this is this is like all right, I need to probably get a beginners course on you to me or something to figure the basics out on that one. I was like, Oh my gosh, I'm glad I didn't have a big but
yet have been. Other algorithms are just crazy. And they in there are certain things you can do little favor and one way and then things that you will do unknowingly that it will damage your ability to get a good return impressions on on their websites. And so that's why it's so it's so difficult to really dive in and be successful at it. That's why you need to get to take it piece by piece or have a professional help you out first couple months before you dive in yourself. But it's it's not easy. PPC but yes, he has a good place to start. Yeah, you'll see results, you
Justin Trosclair 24:46
recommend hiring outsourcers and I
saw the blog posts, yeah, I sometimes people think I need to hire someone to do this, you know, hire someone to do that. And you can easily hire, you can bring in a contractor that can do the work just as quickly and efficiently. As if you had somebody come in and you had to train them yourself. You just have to be careful on the way that they operate. And be really specific. How much time are you going to spend here and break it down into the into your hourly rate, you know, how much would I be paying this person if they were to come in? Or would it be better for me just to hire some kid have, you know, part time that's going to that can do the same thing just as efficiently. So that's the thing you have to watch for when you bring in a contractor though, because they can they can work an hour on your account in a month and charge, you know, 500 bucks, and you think you're getting your money's worth. But at the end of the day, they're they're not doing as much as they may be? Well, if they agreed to what, if you agree to that, then you're okay. But if I would agree to that. Yeah.
Justin Trosclair 25:49
You guys feels like you spent one hour on this project. Yeah, we know there's a lot of college kids out there that looking for money that are really talented that you could probably get for what I don't know, 1012 bucks on will
write a few blog posts. And they I mean, like you say it and that dimension, they're probably pretty cutting edge at the same time because they're being educated right now about it. As opposed to those I mean, those that have been in the industry a long time. I'm sure they keep up on it, but they're going to charge a lot more than the kid that just, you know,
Justin Trosclair 26:20
yeah, it's living there. needs to be keyword rich kid, keyword rich.
Yeah, yeah. Yeah.
Justin Trosclair 26:28
What do you see going on with what excites you for the future, in the next two or three years, you kind of mentioned protein bars.
Anything else you kind of looking forward to?
Well, I think the thing that I mentioned a little earlier that I'm looking forward to the most is bringing everyday type of foods within the AAP paleo diet that, you know, that are that are that comply, and that remind them of, you know, hometown could, you know, so you can still have a bowl of pasta, and some tomato sauce, but it's not gonna be tomato sauce is going to be, you know, something that we're playing over tomato, and it's not going to get a pasta, it's going to be, you know, some sort of squash or something like that, that you can that we can make, they can. I mean, that's, that's what excites me because I, I know, my sister would love to have something like that. And I get a lot of ideas from her because she's just like, man, I can't, can't eat this can eat that can't do this. Can't do that. Because, because she has so many restrictions on the diet, but it works for so my objective is to bring more options to her and interpret more options to other people. And I think that's, it's going to be easier for people to overcome pain when they see it an easier path to pursue, rather than, you know, starting from going from eating pastas and and, you know, corn and things like that. You know, so it's that that's what I'm except I haven't
Justin Trosclair 27:47
checked Whole Foods or anything like that. But is there not pre made butternut squash chopped up to look like noodles at this point?
That they're probably there's probably a handful of different things like that, I'm sure. I think it probably comes back to it's, how it's marketed and how it's what the price point comes down to? You know, it is adjective to form, is it actually affordable? And, and are people going to use that way in? Is it easily accessible? You know, I don't, I'd have to do a little more research to see what is already out there. But there could be very well could be some things like that.
Justin Trosclair 28:21
So I'm just thinking, we're all kind of like not all of us, but most people are kind of lazy when it comes to cooking. They don't want to have to create the pasta to eat the, you know, the fake pasta, but if it's already there ready to go, Hey, I can boil something. Yeah,
exactly. And so you know, that's, that's one idea, many that, that we want to pursue to bring to bring those options to those people that are really hoping to find something that's taste to than what they're currently consuming.
Justin Trosclair 28:49
That's really cool. Well, you got the questions ahead of time, you're ready to switch is just a little bit of personal and kind of wrap up the interview a little bit. Alright, sounds like you're busy guy, you got a wife, you got a big business, this trying to make that thing, grow research and everything? Are you able to step away and take any vacations? And if not, what's the way to be able to do that,
always, I have a goal standing goal for since I've been married, that we have a vacation a month. And that sounds crazy. That sounds crazy, I know. But the vacation essentially just means go out and do something that you don't normally do. Right? Because we'll go out to dinner. Sure. That's, that's not that big of a deal. And we, and we go to a show once in a while. But when we actually do our vacation for the month, it's something that's out of the ordinary. So for example, last month, we went up to a concert, we went to Salt Lake for a concert, and my mom lives up in that area. So she watched the kids and and we hit the concert, you know what that was considered a vacation. And so we we make time for that sort of thing make time for each other and, and honestly, is it really been working is doing what I'm doing if I am not enjoying the proceeds of of what we've accomplished. And so and the most important thing to me is family. And so that's what if you make time for it, you make it a priority, then you'll always be in in the right spot. But it's when you decide that the number one item is has to be bid on essentially. And so if you're going to make money on this,
then that's that's where my that's where my attention is. But if you base it on that equation, then your family's always going to fall to the end because they consume money, they don't make it. So it has to be a conscious effort to make sure that you do get out there and do that. Otherwise, your life is going to be wasted away in some random old business. That doesn't mean a thing.
Justin Trosclair 30:45
Good, some good solid points on that one, what we're talking day to day life, is there a way to get more work, home work life balance?
Well, you notice I work from home. And that is a huge, that is a huge benefit for me. Granted, I have to kids, sometimes they'll come in and give me a hug every once while which I love. But the best thing is you can laser focus down on things, you don't have people coming to the office saying, hey, so and so one of this and that and the other. And we need to make sure we get this done. People have the tendency that as soon as something's on their mind, they want to take care of it immediately. And when people are basing that, and the same thing comes with emails, if you basically what you accomplished in a day on the number of emails you have listed, then you've got to re prioritize. And so as soon as you begin to, soon as you can find the priority of those things that are most urgent, or those things that are technically most important, then you can be done, then you can begin to eliminate those things that are most important, you don't have a reactive environment. And so that's what that's the advantage of working from home and having people work satellite is that they can focus in on their work, they don't have distractions, assuming that they are working in the living room while watching TV. But you know, as long as you can do that, then you can really get a lot done in a short period of time. And you you know, you work normal hours, so and that that's that's what I found helpful. And that's the way that I that I like to do it. Because otherwise, and I know that probably doesn't work for a lot of your crowd out there that are working as doctors. But no, it is a good way to there's a good way to work if you do have if you do have a business like mine,
Justin Trosclair 32:28
but still make sense though, like, if you have a bunch of charts, you have to sign and fill out, you can schedule that somehow in your schedule, like maybe once a week, you get off at three o'clock, but you don't come home until six o'clock, because you just did charge the whole time and just laser focused, get it done. Some of us are into the side businesses, doing online sales and things like that. Do you have like an app or anything that to track your employees productivity to make sure that they're actually working and
not come on? Watch it like say like watching TV and working at the same time, or it's the honor system, I think if you make it, if you make it project based, then you never have a problem. Right. So if you got your specific and you read up what the project is, and as long as they complete that project and the time allotted, then it doesn't matter, I guess if they if they want to sit and watch TV while they work, and they can still provide, you know, professional Good work. And that project is completed, I don't care. And I really don't care on how it's completed as long as it's completed in the time and the way that it was that it was asked for. And that's why I like to do contractors, because you say I need this, this, this, this and this, and I need to buy this day, get it done. And they do it. And then they just bill you based on what you've agreed on, and so on. That's, especially once you have someone that's on on
the word escapes me, but when they retainer, what's that,
Justin Trosclair 33:48
well, now retainers down a little different, but when they have someone when you have someone that's just working on salary, if you just have someone on salary, you don't have to worry so much about the number of hours that are accumulated, you just want to give them the project and give them a timeline and make sure they completed by that time, Greg, there's gonna be a little things in there that they need to accomplish and do that are just sort of day to day. But when I thought when you're running the business, you want to focus on the big picture. And you just make sure you have those those different metrics that lead follow. Last couple questions here,
Justin Trosclair 34:17
you have a morning or lunch routine that gets you grounded for the rest of the day.
I work out in the morning, and and then when I get home, I'll I always if my wife is ready to eat, then we'll sit down and eat together. But that's, that's the ideal. And that's what I prefer. And I like to work out. And I don't know what it is, I think it's just the endorphins that kick in that that I received when I do work out but it's it's a good way to start the day keeps me alert. And then by the time five o'clock rolls around them, I'm ready to party. So
Justin Trosclair 34:53
we met we all have our favorite books, blogs or podcasts you have any drop on us today?
Well, I was going to recommend any book that's going to help you you know, with your with your business life, it would be the Seven Habits of Highly Effective People. If anyone ever heard of that, Stephen Covey, I think it's been a 2030 million copies sold. But it It helps it helps you break down the way that you're that you need to break help you break down your time and the way you're supposed to base that time and how you're supposed to base that time. And it gives a lot of pointers that slow right at the beginning. But if you can make it through the first three or four chapters, then it's smooth sailing, I just ate it up. And I've always referred back to it. So that's a that's a really good book. And, you know, of course your books to those would be the next.
Justin Trosclair 35:45
Man. They're the cream of the cream.
Yeah, there you go.
Justin Trosclair 35:50
Good. Stephen Colbert, if you haven't heard, if you haven't read that book, you should just read it 20 million copies, I mean, come
up with some crazy like them,
Justin Trosclair 35:58
or somebody that they they were referencing some book, they're like, it's a little archaic at this point with some of their illustrations, but I guess it's still good. I'm like, Oh, my gosh, did you just say that?
Okay, my goodness. Well, last question. This is a fun one. We have an addiction to our phones. Typically, you have any apps that you just love that you just check all the time besides like social media?
Well, that's, in my opinion, that's one of the keys to my success is I'll show you right now. But this is my phone, oh my gosh, it's like a standard basic phone. And the reason I do this is because when I'm done work, and I'm done working, and I don't want to have the urge to open up my email and see if there's an email I respond to, or take care of, or this that or the other or get on social media or play that game or this game or whatever it may be.
Yeah, I just, I just apply just avoid it entirely. Because and not to mention, that's probably a really good way to drain away your marriages if you've if you're constantly on your phone. So I just I just decided to avoid that. And I just deal with the weird things that come with that with a flip phone.
Justin Trosclair 37:06
It's such a I like it, man, that's, that's good. But most of my friends, they, I don't know how that happened. Like I'm such a like a techie guy. And I want to probably say 20 to 30% of my friends are like you like they finally upgraded in the last year or so to a smartphone and there's like, they still don't really want to do much with it.
You know, that's really cool. Yeah, well, you know, power to if you can have the smartphone and still keep everything in line, I just don't know if I'd be able to do it. So I just avoid it. But
Justin Trosclair 37:33
the How can people get in touch with you your website and get some of these products. So
the website is primal h n.com. So he in his health and nutrition, but primal he calm and you know, it's got the blog, it's got, we do some podcasts that talk about
you know, the AAP diet and different things along those lines specifically. And then of course, the products and they've You know, we've got the protein units primarily, and new ones coming very soon. So check it out, grass fed organic superfood blend, beef, collagen protein. And, of course, it also has the, like I said, the hearing, and hearing meat and bones. So it's got the bone broth aspect as well. It's, it's everything you need and more. So
Justin Trosclair 38:22
go try. And listeners, if you use the code, Primal Doc, you can get 10% off your order. So that'll help me to
help them out.
Justin Trosclair 38:34
As right, we don't all have a full time podcast jobs like some of these. But man, I want to appreciate you and thank you so much for being on the show and sharing all the information. Hopefully a lot of the guests will find this interesting as much as I did. I think learning about a new business and manufacturing products is it's interesting. It's a unique angle for the show. So thank you again for for spending your time with me. Well, thank you very much for having me.
Hope you enjoyed this week's episode. want to make you aware of a couple of things a doctor's perspective. net, we got a few things to talk about. We've got some free handouts for nerve pain, numbness in the arms and legs and also a 12 exercises if you are experiencing back pain and once your core stronger the experience of neck and shoulder tightness and pain. These are free to download. Okay, it's under Resources. Also under the Resources tab is my new book, Neil is acupuncture self treatment God for 40 common conditions stop the hurting with no needles or meds, your roadmap to self treat your condition painlessly. We're talking things like anxiety, insomnia, neck pain, back pain, possibly some knee issues, stomach issues, tired arm and leg pain, even a little bit of sinuses, to take all those types of things. This book really is for those they're busy, they don't have time to draw to an office, spend an hour and go back to work. Alright, so allow this book allows you to do it from the from your house sells for the person that maybe doesn't have acupuncture is within like a 90 minute drive just to go see one. So that's pretty inconvenient. It's also for the person who is afraid of needles. So there's alternatives to that method that we show you in the book. And lastly, for the person who's like, I really can't afford as much care as I need. So this is the way invest in the book. And now you're able to do it at your house with pictures with words and even videos, things that I've learned from working in China, Western references, Eastern references and practical experience. So check it out. I think you're gonna like it. The first book today's choices tomorrow's health, again, is version 2.0. We got everything from what is chiropractic, what is pain, some exercises and stretches lots of lessons learned from my time in China, like portion control, is it okay to feel hunger secret recipe Heck, and I love talking about it. I haven't got a whole section on finances like budgeting creating a budget how to scale back if you overspend, which is a huge problem for most people. So I'll cover that it's got some really good reviews. So hopefully you will take a look at that you can get it as a PDF for free Are you can pay for it in different areas. Lastly, of course, we've got some chiropractic tongue in cheek t shirts about being a mixer, you do rehab, you do adjustments, you think adjustments, really a powerful thing. But you also believe that you need to do muscle work and those types of things. We get pretty cool shirt, mixers, and under the Resources tab as well. Well, as always, wherever you listen to the show, if you rank it five stars, that would be awesome. And of course on the top right of the website, there's all the social media icons, pick your flavor, follow me interact, and I interact back You got any suggestions? Email me Have a good week.
We just went hashtag behind the curtain and this episode has come to an end. I hope you got the right dose for your optimal life. Please spread the word about this podcast by telling to friends, share it on social media and visit the show notes on a doctor's perspective. net to see all the references from today's guests. sincere thank you in advance. You've been listening to Dr. Justin trust Claire giving you a doctor's perspective.
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